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Style is still something of an art and has not, in Bruce Boyer's words, "descended to one of the sciences." The process of developing taste is akin to developing a worldview or personal philosophy—it's a highly subjective process not easily given to hard rules. But over the years, I've noticed that people who've been able to develop tasteful wardrobes in a short period of time often rely on the gentle guidance of tasteful merchants, tailors, and friends. So for the remainder of this series on how to develop good taste (part one was published a few weeks ago), I'm surveying stylish people on how they think others can develop a similarly keen sense of aesthetics. Consider these entries like gentle advice from a friend who has the kind of high taste that almost seems unreachable.

When I first considered who to include in this post, I immediately thought of Mark Cho. Mark is the co-founder of The Armoury and someone I occasionally turn to for wardrobe recommendations. But it was his interview with WatchBox Studios a few years ago that made me want to get his views on the broader subject of taste. In the interview, Mark discusses his watch collecting journey, which started many years ago with an affordable Omega Chronostop he purchased at a second-hand watch store in Hong Kong. He was drawn to the watch for two reasons: he liked the shape of the case and had never seen a gray watch before. That purchase sparked in him a horological passion, and he was soon obsessed with collecting the milestones and classics in watch-making history. But as he's chopped and changed his collection over the years, he's found that almost none of those iconic pieces have remained. Instead, his watch collection is just a reflection of his taste, which is threaded together by nothing more than his emotional connection to objects. Having seen and handled thousands of watches since that initial Omega purchase, Mark has also developed what art dealers call The Eye—“that irrevocable power to discern art from trash, real from fake, inspired from derivative."

There's no better representation of what it means to have taste than Mark's tantalum and steel Royal Oak. Originally made to celebrate Nick Faldo's 1990 Masters and British Open back-to-back championships, Mark purchased it in 2013 because he wanted a baby version of the jumbo-sized Royal Oak 5402. But the only way to achieve that smaller, thinner profile was to get a quartz movement, which the Faldo version houses. High-horology purists would probably frown on the idea of spending thousands of dollars on a quartz movement, but Mark didn't purchase his Royal Oak as a flex or an "anti-flex"—he simply wanted a smaller version of that design. "The Royal Oak used to be the watch no one wanted, and the quartz even less so," Mark told me. "In the US, many people considered that watch too small, almost like it's a ladies' watch." True style means dressing like you know yourself, and having the confidence to wear things others might dismiss as uncool. At the same time, it requires cultural awareness and sensitivity to the social meaning of your aesthetic choices. I love that Mark's Royal Oak captures all of those things, so we'll start today's post with his views on how to develop good taste. 

Marcel Duchamp once noted in a 1968 interview with Francis Roberts, “If your choice enters into it, then taste is involved—bad taste, good taste, uninteresting taste.” For those fortunate enough to live in post-industrial societies, where choices are now nearly limitless, taste is everything. Taste shapes what we purchase, the cultural artifacts we consume, how we dress, and how we decorate our living spaces. In the 19th century, standards for taste were passed down through aesthetic curricula conceived in formalized education systems. To have a certain type of taste was to show that you were educated and cultivated. Those standards have not been culturally relevant for over two generations, and thus, debates about taste take place everywhere. They happen in public spaces such as public transport, cafés, and boutiques, where people speak in hushed tones about other people's consumer choices. They also happen on social media and online forums. On Hacker News, a message board for tech workers, people discuss what constitutes a tasteful wardrobe. On subreddits and Facebook groups dedicated to topics wholly unrelated to fashion, such as motherhood and accounting, people post fit pics for feedback. Godwin's Law asserts that all online discussions, no matter the topic or scope, eventually result in someone comparing their opponent to Hitler. There should be a similar adage for how all discussions eventually lead to matters of taste. 

Yet, despite all the interest in taste, few people ask the more fundamental questions: What is good taste? How do you cultivate it? If you’re just starting to build a better wardrobe, how do you adjudicate between the different and often contrasting styles prescribed by hard-nosed traditionalists, Hypebeasts, gothninjas, workwear enthusiasts, and the avant-garde? Discussions about taste frequently take too much for granted, as though the laws governing aesthetics were chiseled into stone tablets. Or they fade into unhelpful aphorisms, such as “to each his own,” at which point participants all quietly drop the subject, not wanting to ruffle feathers. 

I've been thinking about taste a lot in the last few months. Fifteen years ago, if you were interested in classic tailoring, online debates about taste were settled with a scan from Apparel Arts or a photo of how an Italian industrialist dressed during the 1960s. Today, few people care about classic tailoring, and such specialized source materials hold little authority. In recent years, the scope for what we consider "legitimate taste" has widened to include a broader cross-section of society (a good thing). However, it has also become harder to critique ugly outfits (a bad thing). It's also harder to discuss aesthetics, as menswear has become balkanized, and The Discourse is increasingly about how to shop, not dress (a frustrating thing). So, I wanted to write a multi-part series on how to develop good taste. The first part is about theory; the second part is about practice. To be sure, this series will not settle any debates. But hopefully, it will give people better footing when discussing what lies at the heart of menswear: our taste in clothes.

Until recently, "collaborations" have been mainly in the purview of streetwear. They're a way for companies with specific strengths or areas of expertise to create something unique together, sort of like how academics from different fields might come together on a project. Growing up, I've always associated the term with Nike, or how a cut-and-sew company might collaborate with a cool brand specializing in screenprints. But as the fashion industry has increasingly embraced streetwear in the last ten years, even luxury lines are marketed under the flashing neon-lights sign of "collaboration." Collaborations are a way for companies to generate not only products, but also online content and interest in today's noisy, crowded market.

The best collaborations involve companies with distinct points of view, but aren't worlds apart. Last week, two of my favorite companies, No Man Walks Alone (a site sponsor) and Stoffa, collaborated on a project called In Good Nature. It's a fall/winter capsule collection that includes dramatic overcoats, patterned tailoring, lounge jackets, drawstring pants, and camp collared shirts with generously sized chest pockets. Like the two companies involved, the collection straddles the line between classic and modern, allowing you to style the clothes in various ways (more on this later).

The name In Good Nature refers to the team's goal of producing clothes with minimal environmental impact. Stoffa founder Agyesh Madan sourced deadstock Italian wools originally made in the late 1990s and early 2000s, saving material that would have otherwise been discarded. You don't often see collections like this because larger brands need enough cloth to produce massive runs. NMWA and Stoffa were able to use these remnants because they made a small capsule collection through flexible Italian factories ("The clothes are made in the same way we would do a one-off MTM," No Man Walks Alone founder Greg Lellouche explained). They also sourced natural, undyed fabrics from the Yorkshire-based mill Marling & Evans, which specializes in this sort of cloth. Most fabrics are chemically treated to take on the color palette of your wardrobe. Undyed fabrics allow the natural color of an animal's fleece to shine through. They're typically cold in hue, have some visual depth (since the fibers haven't been dyed into a flat uniform color), and range from grey to taupe to chocolate brown.

For the past few years, whenever we're about to start a new season, I've been doing roundups about things I'm excited to soon wear. These lists are about what I'm interested in at the moment; they are not meant to serve as shopping guides for seasonal essentials (which invariably repeat the same yawn-inducing basics). But hopefully, between the entries, styling suggestions, and innumerable photos at the end, you can find some outfit ideas for your wardrobe. Here's this year's spring list. You can also revisit the lists for spring 2019 and 2021 for more warm-weather outfit ideas (2020's list was about life at home).

COTTON SUITS

Europeans and North Americans felt the Industrial Revolution not just in social terms, but also tangibly on their skin. Before the revolution, most Westerners wore and slept on linen, which was typically grown on local farms, spun at home, and made into moisture-wicking bedsheets and clothes. But changes in international trade, the invention of the cotton gin, and the evolution of factory cotton production made cotton incredibly cheap, relegating linen to buckram and underwear by the mid-19th century. Today, cotton is so ubiquitous that it's described as "the fabric of our lives." We wear it as shirts, shorts, pants, jackets, and even shoes. But for suits and sport coats, the fiber is often overlooked, sometimes even reviled.

In an interview with The Telegraph, Patrick Grant of Norton & Sons once described fashion as being an “ever-moving feast.” I find that the quick-paced nature of fashion -- where things are constantly being created and destroyed -- makes the field endlessly interesting. There’s always something new, something different, something to talk about. For the past few years, I've been doing annual roundups on new brands I find to be interesting. To be sure, not all of them are new -- many have been around for years -- but they're new to me. This year, there are so many brands on the list, I'm splitting the post into two parts. Here's part one, with part two coming in the next installment. 

GHIAIA CASHMERE

When Davide Baroncini left his job at Brunello Cucinelli, he didn't want to work for another luxury label. It would be strange, he said, to suddenly go from telling people that Cucinelli makes the best clothes to championing Tom Ford. So he started his own brand, Ghiaia Cashmere, which is named after the smooth pebbles found on the shoreline of his native Sicily. Baroncini says the name represents him returning to his roots, the memory of feeling the ground underneath his feet. It also suits a company specializing in thin, luxurious knitwear designed for Mediterranean climates, such as Sicily and Baroncini's newly adopted home, Pasadena. Plus, it sounds nice, so long as you can pronounce it (say it slowly, it's jhe-EYE-ah).

Later today, I'll be posting a full roundup of every Black Friday sale worth checking out. The list will be published at Put This On, and it'll be updated until the end of Cyber Monday. In the meantime, here are seven more noteworthy sales, along with some suggestions of what items to check out. Along with yesterday's list, you should have some good shopping options this weekend.

KIKA NY: 20% OFF;  CODE BLACKFRIDAY21

When Kika Vliegenthart moved from the Netherlands to New York City in the early 1990s, she intended to study film but somehow ended up working for Barbara Shaum, the legendary leatherworker who made things for Ralph Lauren and Calvin Klein. Shaum passed away a few years ago, but her legacy remains through the people she taught, Vliegenthart among them. These days, Vliegenthart runs a company with her life and business partner, Sabine Spanjer. Their company, KikaNY, transforms top-end Italian leathers into bags, belts, sandals, and other accessories. There's something bohemian and uniquely NYC about their work -- reminiscent of the Arts & Crafts Movement and 1960s East Village aesthetic for which Shaum became known. Their leathers are softer and gentler than the stiff bridle leather you might get from an English maker, such as Equus Leather, but no less durable. I like their belts, which are the kind of thing you'd expect to see at a Brooklyn boutique with potted Monstera plants growing in the corner. The 1.33" double-o ring belt, in particular, comes in just the right size for casual wear, and the leather ages wonderfully. The No. 8 and oval buckles look nice, too. 

Even when it's online, and you can shop from the comfort of your home, Black Friday still feels like a mad dash to get the best deals. Every year around this time, I round up a list of Black Friday promotions at Put This On. Those lists are huge -- the number of sales included typically ends up being in the hundreds. To make things more manageable, I pull together lists of some notable sales here, and include suggestions for what I think are special products. Here are seven Black Friday sales right now that I think are noteworthy. 

MR. PORTER: UP TO 30% OFF; NO CODE NEEDED

The first is Mr. Porter, where you can find select items discounted by as much as 30% off. Since Mr. Porter's inventory is ginormous, I recommend using the site's filters for brands and sizing. Some of my favorite labels here include Chimala, De Bonne Facture, Drake's, Engineered Garments, Filson, Howlin, Inis Meain, Lemaire, Margaret Howell, Monitaly, Orslow, Our Legacy, Private White VC, RRL, Stoffa, Valstar, and Yuketen. Remember that things tend to move quickly at Mr. Porter, but returns are free. Historically, their Black Friday sales are also often better than what they include in their first round of discounts during end-of-season promotions. 

In the summer of 1830, French publisher Charles Gosselin grew tired of Victor Hugo's excuses. Hugo was working on a novel titled Notre-Dame de Paris. He wanted to write the book because he was worried that Paris' Gothic architecture was being rapidly replaced by more modern structures (this is why large sections of the book go into exceeding detail when describing the buildings). But between Hugo's procrastination, writer's block, and other deadlines, he struggled to complete the book. Gosselin kept pestering the French novelist for updates, and by the summer of 1830, he demanded that the book be finished within six months. 

Realizing that Gosselin was serious, Hugo concocted a scheme to keep himself writing. According to his wife, Hugo bought himself a bottle of dark ink and a huge grey knitted shawl, which "swathed him from head to foot." He then locked up all of his "outside clothes" so that he wouldn't have access to his outfits. Without the distraction of his clothes and the temptation to go outside, Hugo was able to write continuously for six months while confined to his study. Notre-Dame de Paris was published the following year, and later renamed The Hunchback of Notre-Dame for the English translation. 

In the last year and a half, it has become crystal clear that dressing well is inextricably linked to the experience of moving through the world. In one of my favorite articles published last year, New Yorker staff writer Rachel Syme wrote: "What I’ve felt, perhaps, is a yearning for the spontaneous ways that clothing and public life can collide -- the feeling, say, of riding the subway, en route to a holiday party, wearing something sparkly and foolish underneath a puffer coat." The world still isn't fully open -- who knows if things will ever be what they were -- but it's more open than before, and I'm thankful to be able to dress up again. Hugo was right. Clothes are a distraction, yes, but a wonderful one as far as distractions go. Here are some things that I'm excited to wear this fall.

Over the summer, I thought I should buy some long-sleeved polos because I was tired of ironing my shirts. When I browsed online at some of my favorite shops, I faced a digital wall of seemingly endless options. Every shop had Italian pique cottons and soft jersey knits in a range of Pantone colors. Many of these colors were given names that sounded like bite-sized plates on an expensive Brooklyn bar menu: dark guava, dried fig, hazelnut, burnt acorn, and plum. I wanted to be more adventurous and break out of my routine of only wearing light blue and white shirts, but I wasn't sure how. These polos were expensive, and I wanted to choose the right colors. 

Some of the greatest minds have written about the sources and uses of color. Aristotle believed that colors were related to the four primary elements -- earth, wind, fire, and water. That theory held for more than two thousand years until Newton found that light breaks up into distinct colors when passed through a prism (this is the ROYGBIV of colors, also known as The Dark Side of the Moon). Yet, for all the theories, we still don't have many good ideas for how to incorporate more interesting colors into a wardrobe. Much of men's dress follows a formula: jeans are blue or black, shirts are white or light blue, shoes are black or brown, etc. When building a wardrobe, it's easier to stick to colors such as navy, brown, and white because they play well together, making it easier to get dressed in the morning. 

But what about the more exciting colors -- mauve, celadon, or ochre? To get some ideas, I talked to my friend Agyesh Madan, co-founder of Stòffa. Agyesh and his team put together some of the most beautiful online presentations I've seen from any brand, big or small. I also find their use of colors compelling: the styles are subtle and subdued, but there's always a sophisticated tweak here or there in how they vary their shades. To me, this is more interesting than just splashing purple shoes or bright orange parkas into an outfit. So I chatted with Agyesh on the phone a few weeks ago about how to use color in a wardrobe (secretly trying to ply some info for my polo purchase). 

A few weeks ago, Bruce Boyer emailed me a photo of his big day in Manhattan. He had just passed the two-week period after getting his second dose of the vaccine. Eager to get back to his normal life, Bruce took a trip to New York City -- for the first time since March 2020 -- and met with friends for a wine-soaked lunch. He also went to The Armoury to commission a new suit: a soft-shouldered Model 3 made from Dugdale's tan cavalry twill. In the photo, a clearly happy Bruce can be seen wearing his signature look: a brown sport coat with a button-down collar shirt, solid navy tie, pair of charcoal trousers, and what looked to be Edward Green Dovers in dark oak leather. 

The photo warmed my heart because it reminded me that normality is just around the corner. Soon, we'll be able to meet up with friends, make appointments, and go window shopping in the city. His photo also reminded me that trunk shows will resume sometime this year. When the Bay Area first went into lockdown last year, everything screeched to a standstill. Although I've bought some clothes since then, much of it is casualwear I can wear at home -- baggy shorts, ball caps, and some graphic tees. When Bruce emailed me his photo, it was the first time I've thought about buying custom-tailored clothing in a long time. "Hm, cavalry twill suits," I thought. "Interesting." 

I've since found myself going down the rabbit hole, daydreaming about new summer sport coats and casual fall suits. Since I often get inspired by friends' commissions, I thought I'd put together a list of clothes I'd like to order at some point. Hopefully soon, tailored clothing will once again be part of our normal lives. If you're looking for something new to wear, here are some suggestions that go beyond your basic navy sport coats and fall tweeds.