When The Armoury started putting together their spring lookbook a couple of months ago, they knew they couldn't travel abroad. The company's team members were stuck in their respective home cities, Hong Kong and New York City, and could only communicate with each other via phone and email. Yet, they also wanted to create a lookbook that was hopeful, an encouraging reminder that better days are ahead. "We love traveling, and we miss visiting Florence, Italy," Mark Cho told me over the phone. "So we wanted to make something that would be a celebration of our time there."
After drumming up some ideas, The Armoury's co-founders Mark Cho and Alan See dug through their holiday photos, and the company's team shot one or two people at a time in a studio, following masking rules. They then had to figure out a way to put the images together. At first, they used a green screen, but Mark says the resulting images were so terrible, a viewer would never be able to suspend their disbelief ("they were not good enough to be believable, but also not so bad that the images were funny. They were just bad."). Eventually, they landed on this cutout sticker design. "We had a colleague illustrate things, handwrite things, and then photograph crumpled paper to give everything some texture. There are also small paint drops on the collages, echoing the colors in the clothes, which helps bring everything together." The result is a virtual destination lookbook that feels reminiscent of a travelog.
Over the years, The Armoury's collections have gotten noticeably more casual. Along with their suits and sport coats, they also sell sporty knitwear, holiday shirts, and workwear from The Real McCoys. Mark says he expects this to continue in a post-vaccine world. "I think things will get more casual," he says, "which means tailoring also has to be more casual. This year's spring tailoring can be worn in the office, but the clothes come into their own when they're worn casually. When you show a collection like this, I think people become more comfortable with the idea of wearing tailored clothing." If you, like me, are eager to get back into a suit or sport coat, here are some suggestions on how to wear tailoring this spring, using images from The Armoury's new lookbook and various social media feeds.Keep reading