Style is still something of an art and has not, in Bruce Boyer's words, "descended to one of the sciences." The process of developing taste is akin to developing a worldview or personal philosophy—it's a highly subjective process not easily given to hard rules. But over the years, I've noticed that people who've been able to develop tasteful wardrobes in a short period of time often rely on the gentle guidance of tasteful merchants, tailors, and friends. So for the remainder of this series on how to develop good taste (part one was published a few weeks ago), I'm surveying stylish people on how they think others can develop a similarly keen sense of aesthetics. Consider these entries like gentle advice from a friend who has the kind of high taste that almost seems unreachable.

When I first considered who to include in this post, I immediately thought of Mark Cho. Mark is the co-founder of The Armoury and someone I occasionally turn to for wardrobe recommendations. But it was his interview with WatchBox Studios a few years ago that made me want to get his views on the broader subject of taste. In the interview, Mark discusses his watch collecting journey, which started many years ago with an affordable Omega Chronostop he purchased at a second-hand watch store in Hong Kong. He was drawn to the watch for two reasons: he liked the shape of the case and had never seen a gray watch before. That purchase sparked in him a horological passion, and he was soon obsessed with collecting the milestones and classics in watch-making history. But as he's chopped and changed his collection over the years, he's found that almost none of those iconic pieces have remained. Instead, his watch collection is just a reflection of his taste, which is threaded together by nothing more than his emotional connection to objects. Having seen and handled thousands of watches since that initial Omega purchase, Mark has also developed what art dealers call The Eye—“that irrevocable power to discern art from trash, real from fake, inspired from derivative."

There's no better representation of what it means to have taste than Mark's tantalum and steel Royal Oak. Originally made to celebrate Nick Faldo's 1990 Masters and British Open back-to-back championships, Mark purchased it in 2013 because he wanted a baby version of the jumbo-sized Royal Oak 5402. But the only way to achieve that smaller, thinner profile was to get a quartz movement, which the Faldo version houses. High-horology purists would probably frown on the idea of spending thousands of dollars on a quartz movement, but Mark didn't purchase his Royal Oak as a flex or an "anti-flex"—he simply wanted a smaller version of that design. "The Royal Oak used to be the watch no one wanted, and the quartz even less so," Mark told me. "In the US, many people considered that watch too small, almost like it's a ladies' watch." True style means dressing like you know yourself, and having the confidence to wear things others might dismiss as uncool. At the same time, it requires cultural awareness and sensitivity to the social meaning of your aesthetic choices. I love that Mark's Royal Oak captures all of those things, so we'll start today's post with his views on how to develop good taste. 

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Marcel Duchamp once noted in a 1968 interview with Francis Roberts, “If your choice enters into it, then taste is involved—bad taste, good taste, uninteresting taste.” For those fortunate enough to live in post-industrial societies, where choices are now nearly limitless, taste is everything. Taste shapes what we purchase, the cultural artifacts we consume, how we dress, and how we decorate our living spaces. In the 19th century, standards for taste were passed down through aesthetic curricula conceived in formalized education systems. To have a certain type of taste was to show that you were educated and cultivated. Those standards have not been culturally relevant for over two generations, and thus, debates about taste take place everywhere. They happen in public spaces such as public transport, cafés, and boutiques, where people speak in hushed tones about other people's consumer choices. They also happen on social media and online forums. On Hacker News, a message board for tech workers, people discuss what constitutes a tasteful wardrobe. On subreddits and Facebook groups dedicated to topics wholly unrelated to fashion, such as motherhood and accounting, people post fit pics for feedback. Godwin's Law asserts that all online discussions, no matter the topic or scope, eventually result in someone comparing their opponent to Hitler. There should be a similar adage for how all discussions eventually lead to matters of taste. 

Yet, despite all the interest in taste, few people ask the more fundamental questions: What is good taste? How do you cultivate it? If you’re just starting to build a better wardrobe, how do you adjudicate between the different and often contrasting styles prescribed by hard-nosed traditionalists, Hypebeasts, gothninjas, workwear enthusiasts, and the avant-garde? Discussions about taste frequently take too much for granted, as though the laws governing aesthetics were chiseled into stone tablets. Or they fade into unhelpful aphorisms, such as “to each his own,” at which point participants all quietly drop the subject, not wanting to ruffle feathers. 

I've been thinking about taste a lot in the last few months. Fifteen years ago, if you were interested in classic tailoring, online debates about taste were settled with a scan from Apparel Arts or a photo of how an Italian industrialist dressed during the 1960s. Today, few people care about classic tailoring, and such specialized source materials hold little authority. In recent years, the scope for what we consider "legitimate taste" has widened to include a broader cross-section of society (a good thing). However, it has also become harder to critique ugly outfits (a bad thing). It's also harder to discuss aesthetics, as menswear has become balkanized, and The Discourse is increasingly about how to shop, not dress (a frustrating thing). So, I wanted to write a multi-part series on how to develop good taste. The first part is about theory; the second part is about practice. To be sure, this series will not settle any debates. But hopefully, it will give people better footing when discussing what lies at the heart of menswear: our taste in clothes.

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Twelve years ago, J. Crew menswear designer Frank Muytjens and his team debuted their FW10 collection at New York City's Milk Studios. There was a lot of anticipation in the run-up to this event. At the time, J. Crew had become one of the more visible faces of the heritage menswear movement and had just opened the doors to their menswear-only Liquor Store. On this day, they served journalists Dark 'n Stormy cocktails to loosen up the mood before bringing out a procession of models. The models, who stood atop distressed wooden shipping pallets, wore slimmed-up Donegal suits, raw denim jeans, puffer vests, chambray work shirts, and waxed cotton field coats. Scarves and thin neckties adorned every neck; many ankles were left bare. Some models wore so many clothes that the jacket buttoning points strained from the layers piled underneath.

If you weren't following menswear blogs at this time, you might have missed how significant this moment felt. When photos of the presentation hit blogs such as A Continous Lean and Secret Forts, people went nuts. Nearly everyone could see themselves buying something from J. Crew—if not mainline, then at least one of the In Good Company partners such as Alden and Barbour. Before menswear became splintered into a thousand different factions, everyone talked about this one thing. Whether you were new to menswear or a seasoned pro, whether you had thousands to spend on a wardrobe or only a few hundred dollars, everyone could find something that made them excited. I once called this "menswear's last big moment" because of how it felt so uniting. 

Much has changed since that day's presentation. J. Crew's gingham shirts have become a punchline, inspiring an Instagram account lampooning people who wear them. Prep has been declared dead thousand times over. In May 2020, J. Crew filed for Chapter 11 protection in federal bankruptcy court for the Eastern District of Virginia, making them the pandemic's first major retail causality. Additionally, menswear has been fragmented into countless bits. The middle of the market has thinned out, and everything nowadays is either high-fashion or fast fashion. Micro-communities allow people to play and stay within very niche aesthetics. To the degree that there are still trends, they are no longer about the earnest, flannel look that J. Crew once championed. We've seen Italian tailoring, Hedi's appointment at SLP, the rise of streetwear, normcore, dadcore, Demna's appointment at Balenciaga, the return of 1970s sleaze, and so forth. The market today is much more dispiriting for guys who are just getting into menswear. Everything is either too expensive or alien. If you shop at financially and conceptually accessible brands such as J. Crew, the most you'll get is a half-hearted shrug from fellow jawnz enthusiasts.

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Until recently, "collaborations" have been mainly in the purview of streetwear. They're a way for companies with specific strengths or areas of expertise to create something unique together, sort of like how academics from different fields might come together on a project. Growing up, I've always associated the term with Nike, or how a cut-and-sew company might collaborate with a cool brand specializing in screenprints. But as the fashion industry has increasingly embraced streetwear in the last ten years, even luxury lines are marketed under the flashing neon-lights sign of "collaboration." Collaborations are a way for companies to generate not only products, but also online content and interest in today's noisy, crowded market.

The best collaborations involve companies with distinct points of view, but aren't worlds apart. Last week, two of my favorite companies, No Man Walks Alone (a site sponsor) and Stoffa, collaborated on a project called In Good Nature. It's a fall/winter capsule collection that includes dramatic overcoats, patterned tailoring, lounge jackets, drawstring pants, and camp collared shirts with generously sized chest pockets. Like the two companies involved, the collection straddles the line between classic and modern, allowing you to style the clothes in various ways (more on this later).

The name In Good Nature refers to the team's goal of producing clothes with minimal environmental impact. Stoffa founder Agyesh Madan sourced deadstock Italian wools originally made in the late 1990s and early 2000s, saving material that would have otherwise been discarded. You don't often see collections like this because larger brands need enough cloth to produce massive runs. NMWA and Stoffa were able to use these remnants because they made a small capsule collection through flexible Italian factories ("The clothes are made in the same way we would do a one-off MTM," No Man Walks Alone founder Greg Lellouche explained). They also sourced natural, undyed fabrics from the Yorkshire-based mill Marling & Evans, which specializes in this sort of cloth. Most fabrics are chemically treated to take on the color palette of your wardrobe. Undyed fabrics allow the natural color of an animal's fleece to shine through. They're typically cold in hue, have some visual depth (since the fibers haven't been dyed into a flat uniform color), and range from grey to taupe to chocolate brown.

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Fall/winter style is all about outerwear, but the shirt comes into its own in the summertime. What's typically considered background material for a nice coat or jacket becomes the centerpiece when it's too hot for layering. Unfortunately, there are few guidelines for choosing a good summer shirt. Basic white poplins and light blue oxford button-downs are wardrobe staples but a bit boring by themselves. Summer prints can vary wildly, leaving many people confused about what to buy. So this season, I've compiled a list of what I think are some excellent options, along with tips on how to wear specific shirts and what aesthetics they fit.

THE USEFUL BLUE SHIRT

In the most famous shirt-related scene committed to paper, Daisy Buchanan is described as sobbing stormily into thick shirt folds, her head bent and voice muffled as she cries about how she's "never seen such beautiful shirts before." The shirts had been thrown onto a table, mounted high into a soft, rich pile, and came in a spectrum of rainbow colors, including, as F. Scott Fitzgerald vividly described, "coral and apple green and lavender and faint orange with monograms of Indian blue." The enchanting description beautifully captures the decadence of the book's main character, the mysterious millionaire Jay Gatsby. But if you want to build a useful shirt wardrobe, you should stick to just one color: light blue. 

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About ten years ago, I traveled to Naples, Italy to interview bespoke tailors for some stories I was writing for various outlets. When you interview enough tailors, particularly those of an older generation, you will hear the same stories repeated. This typically happens over a strong cup of espresso, sometimes called na tazzulella e café in the local dialect, which is chased down with a small cup of water and a bite of dark chocolate. Whenever you walk into a tailor’s workshop, the first thing they’ll ask you is, “Ve site giè pigliato o’ cafè?” (Have you had coffee?). I was told by a Neapolitan friend that the polite thing to do is always answer in the affirmative. Since I had to interview three or four tailors each day, I went through every day shaking from caffeine. When a tailor makes you coffee, he or she will make two cups — one for you and one for them. Then they'll sit down with you and proceed to complain.

Neapolitan tailors are worried that the tailoring trade in their area will die out in a generation or two, as young people don’t want to make clothes for a living. They also believe that young people don’t have the time or temperament to perfect tedious tailoring techniques, which require years of practice. Many of these older tailors entered their trade when they were young, some as young as eight years old. Today, such practices are no longer possible because of compulsory schooling. One tailor swore to me that you have to train for at least twenty years before you can make a beautiful suit. “Once someone graduates from university, it’s too late for them to become a tailor,” he confidently told me. I wanted to believe him, so I nodded gravely.

While on that trip, however, I was allowed to tour the backrooms of some notable workshops, including those belonging to Rubinacci and Sartoria Formosa. There, I saw young tailors quietly sewing away. It’s true that the labor pool is shrinking — tailors are dying at a faster rate than they’re being replaced. Several cutters in the United States have told me about their difficulties finding skilled coatmakers in this country, so they’re left bundling pieces of cloth and sending them around the world for making. But young tailors exist, and their scarcity has only made it more exciting to see people entering this trade. In the ten years since I made that trip to Italy, I’ve come to know a few. Here are four operations that I think are particularly interesting.

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For the past few years, whenever we're about to start a new season, I've been doing roundups about things I'm excited to soon wear. These lists are about what I'm interested in at the moment; they are not meant to serve as shopping guides for seasonal essentials (which invariably repeat the same yawn-inducing basics). But hopefully, between the entries, styling suggestions, and innumerable photos at the end, you can find some outfit ideas for your wardrobe. Here's this year's spring list. You can also revisit the lists for spring 2019 and 2021 for more warm-weather outfit ideas (2020's list was about life at home).

COTTON SUITS

Europeans and North Americans felt the Industrial Revolution not just in social terms, but also tangibly on their skin. Before the revolution, most Westerners wore and slept on linen, which was typically grown on local farms, spun at home, and made into moisture-wicking bedsheets and clothes. But changes in international trade, the invention of the cotton gin, and the evolution of factory cotton production made cotton incredibly cheap, relegating linen to buckram and underwear by the mid-19th century. Today, cotton is so ubiquitous that it's described as "the fabric of our lives." We wear it as shirts, shorts, pants, jackets, and even shoes. But for suits and sport coats, the fiber is often overlooked, sometimes even reviled.

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Fashion is often criticized for its creative destruction. Trends are constantly coming and going; new brands are always emerging. What some see as a pointless field, I see as a subject where there’s always something fresh, something engaging, something different to talk about. For the past few years, I’ve been doing annual roundups about new brands I’m watching. To be sure, not all of them are actually new — some have been around for a while. But they’re new to me and, hopefully, you. This year, I have so many brands on my list that I decided to break this post into two parts. The first part was published two weeks ago. This is part two.

HUSBANDS

The lines on Husbands' tailoring are as strong and well-defined as the facial features of the company's founder, Nicolas Gabard. Gabard is a strikingly handsome Frenchman who wears suits and sport coats with Cuban-heeled side-zip boots. In a previous life, he worked as a lawyer to please his father but soon found himself rummaging through flea markets on weekends in search of vintage clothes. Now he has his own clothing label, Husbands, which is headquartered in the affluent 2nd arrondissement of Paris, a stone's throw from Palais-Royal. Husbands' tailoring is youthful, sleek, and above everything else, sexy. Their suits have defined shoulders, wide lapels, and a dropped buttoning point, giving the wearer strong, architectural lines. Yet, there's also a natural elegance to everything, as the full-bodied jackets have leafy skirts that sway like fronds. The high-waisted pants have long, slightly flared legs shaped like ringing bells, hinting at movement even when the wearer is standing still. "Husbands' style is about getting off the beaten track -- risk-taking," founder Nicolas Gabard tells me. "In that respect, the Husbands' style borrows its boldness from the Italians, which is then counterbalanced by the rigor of the English line. Husbands' style is therefore resolutely French: at the crossroads of these two territories."

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In an interview with The Telegraph, Patrick Grant of Norton & Sons once described fashion as being an “ever-moving feast.” I find that the quick-paced nature of fashion -- where things are constantly being created and destroyed -- makes the field endlessly interesting. There’s always something new, something different, something to talk about. For the past few years, I've been doing annual roundups on new brands I find to be interesting. To be sure, not all of them are new -- many have been around for years -- but they're new to me. This year, there are so many brands on the list, I'm splitting the post into two parts. Here's part one, with part two coming in the next installment. 

GHIAIA CASHMERE

When Davide Baroncini left his job at Brunello Cucinelli, he didn't want to work for another luxury label. It would be strange, he said, to suddenly go from telling people that Cucinelli makes the best clothes to championing Tom Ford. So he started his own brand, Ghiaia Cashmere, which is named after the smooth pebbles found on the shoreline of his native Sicily. Baroncini says the name represents him returning to his roots, the memory of feeling the ground underneath his feet. It also suits a company specializing in thin, luxurious knitwear designed for Mediterranean climates, such as Sicily and Baroncini's newly adopted home, Pasadena. Plus, it sounds nice, so long as you can pronounce it (say it slowly, it's jhe-EYE-ah).

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No Man Walks Alone is a sponsor on this site, but as I've mentioned in the past, also one of my favorite stores. Whereas most shops specialize in either tailored clothing or casualwear, No Man Walks Alone does both, helping guys build a more well-rounded wardrobe. Founder Greg Lellouche used to work as an investment banker on Wall Street, where he regularly wore bespoke suits and handmade ties. He knows his way around a tailored wardrobe, but from years of experience, he also has a strong eye for casualwear. At his shop, you can find everything from hard-to-find Japanese labels to contemporary-styled Belgian brands. 

This morning, they started their winter sale. You can find discounted items in the site's sale section and the items' respective categories. You don't need a discount code -- prices are as marked. However, all sales are final, so you'll want to double-check measurements and compare them to garments you already own. Note, since it's sale season and we're still in a pandemic, No Man Walks Alone warns that they'll need a little more time this week to ship out orders. Expect your order to ship within five days of you placing it. 

If you're looking for some suggestions, here are some items that I think are notable. 

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