Six More New Brands I’m Watching

Fashion is often criticized for its creative destruction. Trends are constantly coming and going; new brands are always emerging. What some see as a pointless field, I see as a subject where there’s always something fresh, something engaging, something different to talk about. For the past few years, I’ve been doing annual roundups about new brands I’m watching. To be sure, not all of them are actually new — some have been around for a while. But they’re new to me and, hopefully, you. This year, I have so many brands on my list that I decided to break this post into two parts. The first part was published two weeks ago. This is part two.

HUSBANDS

The lines on Husbands' tailoring are as strong and well-defined as the facial features of the company's founder, Nicolas Gabard. Gabard is a strikingly handsome Frenchman who wears suits and sport coats with Cuban-heeled side-zip boots. In a previous life, he worked as a lawyer to please his father but soon found himself rummaging through flea markets on weekends in search of vintage clothes. Now he has his own clothing label, Husbands, which is headquartered in the affluent 2nd arrondissement of Paris, a stone's throw from Palais-Royal. Husbands' tailoring is youthful, sleek, and above everything else, sexy. Their suits have defined shoulders, wide lapels, and a dropped buttoning point, giving the wearer strong, architectural lines. Yet, there's also a natural elegance to everything, as the full-bodied jackets have leafy skirts that sway like fronds. The high-waisted pants have long, slightly flared legs shaped like ringing bells, hinting at movement even when the wearer is standing still. "Husbands' style is about getting off the beaten track -- risk-taking," founder Nicolas Gabard tells me. "In that respect, the Husbands' style borrows its boldness from the Italians, which is then counterbalanced by the rigor of the English line. Husbands' style is therefore resolutely French: at the crossroads of these two territories."

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Six New Brands I’ve Been Watching

In an interview with The Telegraph, Patrick Grant of Norton & Sons once described fashion as being an “ever-moving feast.” I find that the quick-paced nature of fashion -- where things are constantly being created and destroyed -- makes the field endlessly interesting. There’s always something new, something different, something to talk about. For the past few years, I've been doing annual roundups on new brands I find to be interesting. To be sure, not all of them are new -- many have been around for years -- but they're new to me. This year, there are so many brands on the list, I'm splitting the post into two parts. Here's part one, with part two coming in the next installment. 

GHIAIA CASHMERE

When Davide Baroncini left his job at Brunello Cucinelli, he didn't want to work for another luxury label. It would be strange, he said, to suddenly go from telling people that Cucinelli makes the best clothes to championing Tom Ford. So he started his own brand, Ghiaia Cashmere, which is named after the smooth pebbles found on the shoreline of his native Sicily. Baroncini says the name represents him returning to his roots, the memory of feeling the ground underneath his feet. It also suits a company specializing in thin, luxurious knitwear designed for Mediterranean climates, such as Sicily and Baroncini's newly adopted home, Pasadena. Plus, it sounds nice, so long as you can pronounce it (say it slowly, it's jhe-EYE-ah).

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No Man Walks Alone’s Winter Sale

No Man Walks Alone is a sponsor on this site, but as I've mentioned in the past, also one of my favorite stores. Whereas most shops specialize in either tailored clothing or casualwear, No Man Walks Alone does both, helping guys build a more well-rounded wardrobe. Founder Greg Lellouche used to work as an investment banker on Wall Street, where he regularly wore bespoke suits and handmade ties. He knows his way around a tailored wardrobe, but from years of experience, he also has a strong eye for casualwear. At his shop, you can find everything from hard-to-find Japanese labels to contemporary-styled Belgian brands. 

This morning, they started their winter sale. You can find discounted items in the site's sale section and the items' respective categories. You don't need a discount code -- prices are as marked. However, all sales are final, so you'll want to double-check measurements and compare them to garments you already own. Note, since it's sale season and we're still in a pandemic, No Man Walks Alone warns that they'll need a little more time this week to ship out orders. Expect your order to ship within five days of you placing it. 

If you're looking for some suggestions, here are some items that I think are notable. 

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Seven More Black Friday Sales

Later today, I'll be posting a full roundup of every Black Friday sale worth checking out. The list will be published at Put This On, and it'll be updated until the end of Cyber Monday. In the meantime, here are seven more noteworthy sales, along with some suggestions of what items to check out. Along with yesterday's list, you should have some good shopping options this weekend.

KIKA NY: 20% OFF;  CODE BLACKFRIDAY21

When Kika Vliegenthart moved from the Netherlands to New York City in the early 1990s, she intended to study film but somehow ended up working for Barbara Shaum, the legendary leatherworker who made things for Ralph Lauren and Calvin Klein. Shaum passed away a few years ago, but her legacy remains through the people she taught, Vliegenthart among them. These days, Vliegenthart runs a company with her life and business partner, Sabine Spanjer. Their company, KikaNY, transforms top-end Italian leathers into bags, belts, sandals, and other accessories. There's something bohemian and uniquely NYC about their work -- reminiscent of the Arts & Crafts Movement and 1960s East Village aesthetic for which Shaum became known. Their leathers are softer and gentler than the stiff bridle leather you might get from an English maker, such as Equus Leather, but no less durable. I like their belts, which are the kind of thing you'd expect to see at a Brooklyn boutique with potted Monstera plants growing in the corner. The 1.33" double-o ring belt, in particular, comes in just the right size for casual wear, and the leather ages wonderfully. The No. 8 and oval buckles look nice, too. 

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Colorful Conversation With Stòffa

Over the summer, I thought I should buy some long-sleeved polos because I was tired of ironing my shirts. When I browsed online at some of my favorite shops, I faced a digital wall of seemingly endless options. Every shop had Italian pique cottons and soft jersey knits in a range of Pantone colors. Many of these colors were given names that sounded like bite-sized plates on an expensive Brooklyn bar menu: dark guava, dried fig, hazelnut, burnt acorn, and plum. I wanted to be more adventurous and break out of my routine of only wearing light blue and white shirts, but I wasn't sure how. These polos were expensive, and I wanted to choose the right colors. 

Some of the greatest minds have written about the sources and uses of color. Aristotle believed that colors were related to the four primary elements -- earth, wind, fire, and water. That theory held for more than two thousand years until Newton found that light breaks up into distinct colors when passed through a prism (this is the ROYGBIV of colors, also known as The Dark Side of the Moon). Yet, for all the theories, we still don't have many good ideas for how to incorporate more interesting colors into a wardrobe. Much of men's dress follows a formula: jeans are blue or black, shirts are white or light blue, shoes are black or brown, etc. When building a wardrobe, it's easier to stick to colors such as navy, brown, and white because they play well together, making it easier to get dressed in the morning. 

But what about the more exciting colors -- mauve, celadon, or ochre? To get some ideas, I talked to my friend Agyesh Madan, co-founder of Stòffa. Agyesh and his team put together some of the most beautiful online presentations I've seen from any brand, big or small. I also find their use of colors compelling: the styles are subtle and subdued, but there's always a sophisticated tweak here or there in how they vary their shades. To me, this is more interesting than just splashing purple shoes or bright orange parkas into an outfit. So I chatted with Agyesh on the phone a few weeks ago about how to use color in a wardrobe (secretly trying to ply some info for my polo purchase). 

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The Armoury’s Spring Style Tips

When The Armoury started putting together their spring lookbook a couple of months ago, they knew they couldn't travel abroad. The company's team members were stuck in their respective home cities, Hong Kong and New York City, and could only communicate with each other via phone and email. Yet, they also wanted to create a lookbook that was hopeful, an encouraging reminder that better days are ahead. "We love traveling, and we miss visiting Florence, Italy," Mark Cho told me over the phone. "So we wanted to make something that would be a celebration of our time there."

After drumming up some ideas, The Armoury's co-founders Mark Cho and Alan See dug through their holiday photos, and the company's team shot one or two people at a time in a studio, following masking rules. They then had to figure out a way to put the images together. At first, they used a green screen, but Mark says the resulting images were so terrible, a viewer would never be able to suspend their disbelief ("they were not good enough to be believable, but also not so bad that the images were funny. They were just bad."). Eventually, they landed on this cutout sticker design. "We had a colleague illustrate things, handwrite things, and then photograph crumpled paper to give everything some texture. There are also small paint drops on the collages, echoing the colors in the clothes, which helps bring everything together." The result is a virtual destination lookbook that feels reminiscent of a travelog.

Over the years, The Armoury's collections have gotten noticeably more casual. Along with their suits and sport coats, they also sell sporty knitwear, holiday shirts, and workwear from The Real McCoys. Mark says he expects this to continue in a post-vaccine world. "I think things will get more casual," he says, "which means tailoring also has to be more casual. This year's spring tailoring can be worn in the office, but the clothes come into their own when they're worn casually. When you show a collection like this, I think people become more comfortable with the idea of wearing tailored clothing." If you, like me, are eager to get back into a suit or sport coat, here are some suggestions on how to wear tailoring this spring, using images from The Armoury's new lookbook and various social media feeds.

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Excited to Wear This Spring

By many accounts, life in the United States is supposed to start feeling more normal sometime this year. It's unclear what "normality" will look like in a post-vaccine world — who knows when we'll return to crowded bars, restaurants, and offices — but we may have small gatherings by summer. Which, of course, means the ability to dress again.

In the last year, many people have become sharply aware of the pleasure that clothes can bring to their daily routine. Yet, without the ability to move through the world and be seen, few people truly get dressed. These days, I mostly wear things that sit somewhere between loungewear and tailored clothing. I don’t like the feeling of wearing shapeless sweats all day, but I also don’t feel motivated to put on a tie. So, I wear comfy flannel shirts, raw denim jeans, and five-pocket cords, sometimes with a sweatshirt that I can easily launder at home. At the same time, when going out in public, I want to feel good about my outfit without having to fully change. This at-home uniform then serves as a base layer for outerwear with structure, texture, and weight, reminding me that brief moments outside are special.

I imagine many people will be dressed in some version of this for much of this year, as they balance comfort, presentability, and ease of cleaning. If you're in that position, here are some things I'm excited to wear this spring, either in this in-between mode or as easy get-ups that don't require special care.

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The Future is Made to Measure

In the storybook tale of how clothing is made, there are three tiers of production, each ascending a luxury pyramid. At the bottom-most level, you have ready-to-wear, which are those clothes we see hanging on racks and in stores, ready to be tried on, coveted, and perhaps even purchased. The next level up is made-to-measure, where a block pattern is adjusted using a client's measurements, and then, we assume, a whizzing, thumping machine somewhere shoots out a custom-tailored garment. Finally, at the capstone of this pyramid, there's bespoke, the highest expression of craft. In the popular imagination, bespoke is about the hush-hush, wood paneled rooms on Savile Row, where tailors work diligently around ancient tables stacked high with heavy bolts of worsteds, flannels, and tweeds. For many, bespoke is "the dream."

That's the story anyway. Men who are just getting into tailored clothing often think they should climb as high up on this pyramid as their wallet allows. But in reality, clothing production systems are much more complicated, and there are good and bad examples of clothes in each tier — quality ready-to-wear, bad bespoke, and everything in between. Rather than being stacked on a pyramid, these systems overlap with each other in meaningful ways. To understand how clothing is made, we have to go back to the early 19th century, when the development of the ready-to-wear industry coincided with the industrial revolution, the emergence of modernism, and the American Civil War.

There was a time when nearly all men wore bespoke clothes. Before the Civil War, most men had their clothes custom made by a tailor, if they could afford one, or by women in their home. The only ready-made clothing at this time was crudely sewn workwear, often produced for sailors, miners, and slaves. It wasn't until 1849 that Brooks Brothers debuted the first ready-made suit in meaningful quantities, and even then, the quality of these clothes paled when compared to bespoke garments.

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The Complex Web of Production

On a warm afternoon in April 2009, the machines at the Southwick factory briefly stopped humming, as workers took a break from sewing fine men's suits and naval officers' uniforms so they could listen to two distinguished guests speak. The guests were Massachusetts Governor Deval Patrick and Brooks Brothers CEO Claudio Del Vecchio, who were visiting that day to congratulate workers on their new facility. Just a year prior, Southwick, which was then located in Lawrence, Massachusetts, was on the verge of closing and having its operations moved to Thailand. It was then narrowly rescued by its largest customer, Brooks Brothers, who purchased the factory and relocated it just ten miles north to Haverhill.

Compared to its old location, the new Southwick factory had countless upgrades, including air conditioning and about $10 million in new manufacturing equipment. Instead of rolling out large, heavy bolts of cloth by hand, as workers used to do, this Haverhill factory had a computer-guided machine that effortlessly skimmed across a cutting table. When Del Vecchio promised in a speech that "Southwick's best days are still to come," hundreds of workers erupted with applause. "If it weren't for him, we'd be in the unemployment line," Regina Parisi, a stitcher, told The Eagle-Tribune.

Earlier this year, news leaked that Brooks Brothers was planning to close all three of its US factories — the suit factory in Haverhill, MA; shirt factory in Garland, NC; and necktie factory in Queens, NY — which spurred concerns about the brand's future and its identity as a "made in America" label. As it turned out, Brooks Brothers was trimming its cost structure and preparing for Chapter 11 bankruptcy. By the end of summer, Southwick's equipment was sold off, and a Japanese company acquired the rights to its name. Meanwhile, the Garland shirt factory has been sold to a company specializing in manufacturing personal protective equipment. Such has been the long decline of Brooks Brothers' American footprint. Forty years ago, nearly all of Brooks Brothers' clothing was manufactured in the United States. Before their closure, these three remaining US facilities produced just 20 percent of Brooks Brothers' inventory, which has mostly shifted to sportswear.

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How to Choose Better Shoes

In the last ten years, the internet has exploded with innumerable sources for high-end shoes. What used to be a small market of Goodyear welted footwear has become an electronic bazaar with virtual stalls from around the world. In the past, if you wanted a pair of good shoes, you had your pick of two American brands, a handful of Northampton makers, and some Continental labels that were hard to source. Today, dozens of specialized dealers offer MTO options, adjusted lasts, and handwelted shoes made in the Austro-Hungarian tradition.

When shopping for shoes in this environment, it can be easy to get sucked into the endless number of options, especially when you’re scrolling through Instagram accounts and dedicated shoe blogs for inspiration. The photos that catch our eye tend to be of shoes that are sleek, interesting, and creatively designed. So people pause on photos of shapely oxfords in gleaming museum calf leathers, two-toned button boots, and chukkas in jewel tones such as sapphire blue and ruby red. And since footwear blogs tend to be so singularly focused on shoes — the leather types, construction techniques, and historical origins of some style — it’s also easy to find yourself thinking about shoes as standalone objects, disconnected from a wardrobe and be to be collected like Pokémon. I found myself doing this when I first got into fountain pens. The more I learned about filling systems and specialized nibs, the more I wanted certain pens, even though my time would have been better spent practicing my handwriting with the pens I already own.

Such internet-driven shoe shopping doesn’t always lead to good results in a wardrobe. In classic men’s dress, the cynosure of an outfit is typically the triangular area formed by a jacket, shirt, and tie. When done well, this area should lead a viewer’s eye upwards toward the space that deserves the most attention, your face. This is why it can be hard to wear patterned trousers or shoes in unusual colors: they draw the eye downwards. But when shopping online, we tend to be drawn to shoes that catch our eye, which is the opposite of what you want in an outfit. This doesn’t mean you have to get the most boring shoes possible (“They are not cheap; they are also an investment,” Hardy Amies wrote in The Englishman’s Suit. “So design is of the plainest”). Dreadfully boring shoes can sometimes signal a kind of conservatism that suggests you’re too self-conscious and afraid to have a point of view. Instead, get something that complements the rest of your wardrobe and builds towards a style you want to project. Here are three friendly suggestions on how to shop for better shoes.

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