Six More New Brands I’m Watching
Fashion is often criticized for its creative destruction. Trends are constantly coming and going; new brands are always emerging. What some see as a pointless field, I see as a subject where there’s always something fresh, something engaging, something different to talk about. For the past few years, I’ve been doing annual roundups about new brands I’m watching. To be sure, not all of them are actually new — some have been around for a while. But they’re new to me and, hopefully, you. This year, I have so many brands on my list that I decided to break this post into two parts. The first part was published two weeks ago. This is part two.
HUSBANDS
The lines on Husbands' tailoring are as strong and well-defined as the facial features of the company's founder, Nicolas Gabard. Gabard is a strikingly handsome Frenchman who wears suits and sport coats with Cuban-heeled side-zip boots. In a previous life, he worked as a lawyer to please his father but soon found himself rummaging through flea markets on weekends in search of vintage clothes. Now he has his own clothing label, Husbands, which is headquartered in the affluent 2nd arrondissement of Paris, a stone's throw from Palais-Royal. Husbands' tailoring is youthful, sleek, and above everything else, sexy. Their suits have defined shoulders, wide lapels, and a dropped buttoning point, giving the wearer strong, architectural lines. Yet, there's also a natural elegance to everything, as the full-bodied jackets have leafy skirts that sway like fronds. The high-waisted pants have long, slightly flared legs shaped like ringing bells, hinting at movement even when the wearer is standing still. "Husbands' style is about getting off the beaten track -- risk-taking," founder Nicolas Gabard tells me. "In that respect, the Husbands' style borrows its boldness from the Italians, which is then counterbalanced by the rigor of the English line. Husbands' style is therefore resolutely French: at the crossroads of these two territories."
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