5 New Brands I’m Watching

In an interview with The Telegraph, Patrick Grant of Norton & Sons once described fashion as being an “ever-moving feast.” I find that the quick-paced nature of fashion -- where things are constantly being created and destroyed -- makes the field endlessly interesting. There’s always something new, something different, something to talk about. For the past few years, I've been doing annual roundups on new brands I find to be interesting. To be sure, not all of them are new -- many have been around for years -- but they're new to me. This year, there are so many brands on the list, I'm splitting the post into two parts. Here's part one, with part two coming later this week. 

NORLHA

With a camera in her hand and a translator by her side, Dechen Yeshi arrived at the Amdo region of the Tibetan plateau in 2004. She came partly to explore her family's history on her father's side, a Tibetan academic who once served as a Minister to His Holiness the Dalai Lama. She also came at the behest of her mother, Kim Yeshi, a French-American anthropologist who co-founded the Norbulingka Institute, a Tibetan cultural center based near Dharmsala, India. Kim has always been fascinated by textiles, and long believed that yak wool could be a source of income for Tibetan families. So she sent her daughter Deschen to investigate.

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Where To Shop For a Suit

In the last few months, the fashion press has been abuzz about whether the coronavirus pandemic will sound the death knell for the suit. Over on Savile Row, bespoke tailoring houses are getting crushed by soaring rents and the lack of overseas orders. In the United States, three of the largest companies to declare bankruptcy this year — J. Crew, Brooks Brothers, and most recently Men’s Wearhouse — are known for their affordable tailoring. In her recently published New York Times Magazine article, Irina Aleksander wonders if Americans may have settled into sweatpants forever.

As most people only wear tailoring to the office, suit sales will likely be in a slump for a while. But for people who dress for pleasure, I imagine the suit and its accoutrements will remain relevant for some time. The fact is, it feels good to dress up. “Outside” clothes help divide the day into distinct periods, which is especially nice now that work-from-home culture threatens to make every activity feel the same. A few weeks ago, I got coffee with my friend Peter Zottolo outside of a cafe, where he told me that he and his wife still try to find occasions to dress up now and again. One day we’ll return to bars, restaurants, and perhaps even offices. And when we do, “nice” clothes will return.

The good news is that the tailored clothing market has never been better. Ten years ago, if you wanted a semi-affordable suit, your options were mostly limited to J. Crew, Brooks Brothers, and various haberdashers who worked with Southwick. You could shop second-hand, of course, but what you saved in money, you spent on time. Today, there are many more options at affordable prices, particularly for people who favor classic Italian style. If you’re looking to get a suit any time in the future, here are three places that I think are worth being on your shortlist.

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On Emotional Durability

The hottest trend last year wasn't the oversized puffer jackets, patchwork coats, or resurgence of lowbrow patterns such as tie-dye and leopard prints. Instead, the dominating trend of 2019 was the topic of sustainability. During the spring/summer seasons, major brands such as Ralph Lauren and Adidas capitalized on a growing consumer interest for eco-friendly products by releasing green polos and running shoes wholly made from ocean waste and recycled plastics. By autumn, Kering — the parent company to Gucci, Saint Laurent, and Brioni, among other big luxury labels — announced that it would commit to being carbon neutral across all of its operations. At the behest of French President Emmanuel Macron, François-Henri Pinault, the chief executive of Kering, also spearheaded an effort to get other major labels to do the same. Known as the Fashion Pact, the global coalition includes over 60 signatories, ranging from H&M to Hermes. They say they'll make significant changes in their business to help meet science-based targets in three areas: achieving carbon neutrality by 2050, restoring biodiversity, and preserving oceans by reducing their use of single-use plastics. No punitive measures, however, will be imposed should they fail to meet their goals.

Of course, much of this comes as a result of the scrutiny the fashion industry has faced over its impact on the global climate crisis. There have been a lot of disturbing facts hastily thrown around, many of them not carefully checked. It's often said that nearly three-fifths of the fashion industry's annual production — estimated to be upwards of 150 billion garments — ends up in incinerators or landfills within years of being made. That results in about 10% of the world's annual greenhouse gas emissions, more than the aviation and maritime shipping industries combined. As Vox noted, actual evidence for this is scant, although the fashion industry is indeed a mess. If anything, we know there's too much clothing in the world by merely looking at our closets. Similar concerns have come up before, even if not directly about global warming. During the 19th century, as industrialization made things more affordable, many Europeans felt wonder and anxiety over their new material abundance. People worried about how to use goods well, what abundance might be for, and how not to be spoiled by possessions. Human virtues such as restraint and simplicity came to the fore, and some questioned whether the sheer quantity of objects around them would dull their senses.

When it comes to sustainability in fashion, discussions follow a very predictable course. The focus is often on tangible dimensions, such as build quality, materials, technology, transport, and recycling. In an interview on the podcast show Time Sensitive, Gabriela Hearst says her experience growing up on a ranch gave her a deeper appreciation for the calmness that comes with knowing that things around you don't need to change, including the clothes on your back. "I really thought about why I am so attracted to things of quality," she said. "It is because things have to be made well to last and to endure, so I grew up with things that were made to last and endure, not necessarily from an ostentatious point of view but from a quality, utilitarian aspect." The only sensible and sustainable antidote to throwaway culture, then, is to purchase timeless, long-lasting clothing that you can wear for life.

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Lamb Chopped: The Story Behind Brooks Brothers’ Bankruptcy

Two years ago, at a black-tie gala held at the Jazz at Lincoln Center, nearly 1,000 guests gathered to commemorate Brooks Brothers' bicentennial anniversary. While sipping on themed cocktails named "Modern Classic" and "Golden Fleece," guests enjoyed an all-American jazz program befit for an all-American clothier. Since their founding in 1818, Brooks Brothers has defined classic American men's style, invented the ready-to-wear suit, and dressed nearly every US President. Brooks Brothers CEO Claudio del Vecchio, who has been widely credited with reviving the company since it fell out of favor under previous owner Marks & Spencer, told The New York Times that he's working to reinforce a culture. "I have to make sure that we are building a company that will last after me," he said while sitting at his 346 Madison Avenue office, where his polished mahogany desk faces an antique grandfather clock once owned by the store's founder, Henry Sands Brooks. "I don't want to be here another 20 years. Forget about another 200 years. It's really about trying to build a culture that will last longer than the business. That will make it very hard for the next guy to screw it up."

Last week, Brooks Brothers filed for Chapter 11 bankruptcy protection, making it the highest-profile men's clothier to do so during the coronavirus pandemic. The company says they plan to close about 51 of their stores, a decision they attribute to the toll of mass shutdowns. This comes on the heels of their announcement that they'll close all three of their US factories by the end of this summer. So far, Brooks Brothers has shut the lights at their Garland, North Carolina shirtmaking factory, which employs about 25% of the town's residents. The company's Southwick suit factory and New York tie factory have been reduced to producing masks, but they too will shutter unless the company can secure a buyer.

Soon, the fashion press will churn out stories about what went wrong at Brooks Brothers. I suspect theories will include something about rampant globalization, rapacious capitalism, corporate mismanagement, and mass-marketization. Brooks Brothers either failed to adapt to changing consumer tastes, or they adapted too much. For diehard trads, the decline of Brooks Brothers will undoubtedly be linked to the decline of Western civilization itself.

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No Man Walks Alone Starts Sale

No Man Walks Alone is a sponsor on this site, but also genuinely one of my favorite stores. It's hard for me to think of a place with a better selection of both casualwear and tailored clothing. This morning, they started their end-of-season promotion, where you can find select items discounted by as much as 40%. You don't need a promo code, but since sales are final, you'll want to double-check sizing and measurements (the store has excellent service and you can always email them for advice). Here are a few highlights:

Glenn's Denim Slim-Tapered Jeans

After working for years behind the scenes designing, cutting, and sewing for others, Glenn Liburd started his namesake denim brand at the age of 62. Glenn's Denim is one of those rare "maker-brands," where nearly everything is done in-house. While other companies typically outsource their production, you can find Liburd making almost everything himself out of his small, Brooklyn-based workroom (the exception is the workshirts, which are produced in Portugal). The company also sources their denim from some of the few remaining American weavers. Glenn Denim feels like on one of those obscure, local brands you find at a cool NYC boutique. 

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The Rise of Korean Fashion

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When British economist Alfred Marshall was looking out of his window in the late-19th century, he saw a country full of cottage industries and industrial clusters. In the Scottish Border towns up north, thousands of spinners, weavers, and knitters were making robust tweeds and soft cashmere. A little further south was Manchester, where steam-powered mills produced so much of the world’s cotton, the city was known as Cottonopolis. In the East End district of London known as Spitalfields, the descendants of French Protestant refugees and Irish immigrants were toiling over looms to make some of the world’s most beautiful silks. When those silks were woven, they were then transported to Macclesfield, where artisans decorated them with hand-blocked patterns.

Marshall wrote about similar clusters in his book Principles of Economics, which not only became the standard economics textbook in England for decades to come but also sparked an intellectual revolution. Most econ students will know Marshall as the man who transformed economics from the philosophical works of John Stuart Mill and Karl Marx to the rigorous mathematical field it is today. Marshall helped lay the groundwork for neoclassical economics, as well as developed the supply and demand graph. But in Book 4, Chapter 10 of Principles of Economics, there were also a few paragraphs about the benefits of spacial clustering — an idea that would come into greater prominence about a hundred years later and helped to shape developmental policies.

Clustering is the idea that firms benefit from sharing infrastructure, suppliers, and distribution networks. Companies that supply components and support services can fit neatly into each other like Lego bricks. When you have a cluster of businesses, skilled workers can also share knowledge and move between firms, which helps soften the blow of unemployment. Back in the day on Savile Row, tailors across the many firms gathered at the pubs after work, where they would imbibe, gossip, and share ideas. “They were all enormous drinkers,” Thomas Girtin wrote of them in his book Nothing but the Best. “When they had been paid, they would ‘go on the cod,’ indulging in monster drinking bouts — drinking like a fish, perhaps — from which there was no recalling them until they had spent all their money.” Tom Mahon of Redmayne tells me that he remembers how much fun he used to have with other tailors at the pub, as well as how tailors shared knowledge by sketching out drafting patterns on the back of napkins.

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Hearing From Small Businesses

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Last week, as I was reading Sendhil Mullainathan’s article in The New York Times about the importance of small businesses, I felt like I was reading my own story. Mullainathan is an Asian American who grew up in California, where his mother owned and operated a small video store. “She survived a major economic recession, two riots that rumbled past her window, and even the opening of a Blockbuster nearby,” he writes. Eventually, however, her business succumbed to the changing times. When her customers moved on, she felt she was ready to let go too. The difference, as Mullainathan notes, is that there are hundreds of thousands of small businesses today under threat, but were flourishing just three weeks ago. Their owners are not yet ready to move on. Their customers want those businesses to continue. And more importantly, their employees want to work.

Mullainathan’s article made me think of how many people in the United States have experience either owning a small business or working for one. On the block where my parents ran their video store, there were other Vietnamese families just like us. I remember playing in the back alley with kids whose parents owned the neighboring grocery store, bakery, dentist office, chiropractic office, and phở restaurant (why nearly every Vietnamese commercial block has this same exact mix of businesses, I have no idea). “I take the plight of small-business people personally,” writes Mullainathan. “Perhaps you do, too.”

Over the weekend, I reached out to some people behind small menswear operations to see how they’re doing. These are the people behind bespoke tailoring workshops, ready-to-wear boutiques, and even factories. I’ve been worried sick about what the crisis will do to small businesses. Instead of wondering what challenges these people face, and how others can support them, I asked business owners directly. Notably, since this crisis is moving so quickly, some details have since changed (Kiya at Self Edge, for example, noted that the quarantine timeline was looking to be months, which is now uncertain). But the contours of these concerns remain largely the same. Here’s how seven small business owners are thinking about the crisis.

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Three Strange Colorful Histories

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Over at J. Crew, you can find over fifty shades of grey, ranging from “obsidian” to “vintage dove.” The company describes their granite-colored Ludlow suits as “coal,” but that color shouldn’t be confused with the cooler, stone-like shade of their 9" tech shorts, which are also labeled “coal.” Neither of those should be mistaken for J. Crew’s “Bedford coal,” which is different color entirely. In the past, the Americana outfitter has used all sorts of exotic names to describe very ordinary colors. There’s been “dried fig” (green), “surplus grass” (also green), “natural kale” (again, green), “spearmint sprig” (once more, green), and “fresh water” (blue). Reading through these colorful words, you’d struggle to know whether you’re scanning a J. Crew catalog or a farm-to-table menu at a hip Brooklyn bar-restaurant.

To help eliminate the confusion, some people have tried to standardize the ways in which we describe color. Albert Henry Munsell devised a three-dimensional mapping system for color in the 1880s. A. Maerz and Mr. R. Paul built on Munsell’s work but also incorporated common names for various hues and shades. They published their book A Dictionary for Color in New York in the 1930s. Across the pond, the British Colour Council produced a series of color indices from the 1930s through the ‘50s. Their first book, a two-volume set titled Dictionary of Colour Standards, was published in 1934. The Council hoped that it would do for color what “the great Oxford Dictionary has done for words.” The book “would mark,” they wrote, “the great achievement of modern times in assisting the British and Empire industries with colour definition,” thereby giving the British trades a competitive edge.

Shortly after the book was published, The Dictionary of Colour Standards was used as the official reference everywhere from the Royal Horticultural Society to the British Army to the Royal Institute of British Architects. Dermatologists, art curators, and map printers relied on the dictionary to produce important documents. Part of their success was due to the fact that they labeled every printed plate with an evocative name and reference number, much like you’d find in a Pantone guide. They also included fabric swatches for textile designers. Chartreuse, after all, registers sightly differently on paper than it does on fabric. So for the first edition of their book, the Council included carefully dyed silk ribbons. The follow-up edition, released in 1952, came with woolen yarns.

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Things I’m Excited About

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With spring officially a month away, new collections of airy polos, linen popovers, and loose-fitting safari jackets are just starting to hit stores, ready to be tried-on, coveted, and perhaps even purchased. For the next three months, brands will try to convince us that we need specialized outerwear to deal with the heat. “Get something unlined!” goes the mantra. This is mostly true until about June, when the sweltering swamp that is summer weather brings nothing but pain and regret. And yet, we’ll continue to wear those lightweight jackets because we bought them. Plus, we look better in outerwear.

For the time being, it’s still cold enough for the kind of clothes that generally excite people: warm scarves, chunky cable knits, Melton outerwear, and the occasional tweed. Friends of mine at StyleForum are already talking about what they plan to buy and wear this coming season, but I’ve only been thinking about how much I still enjoy my cold-weather gear. If you, like me, are still stuck in a fall/winter mindset, here are some things I’ve been excited to wear, and what I’m looking forward to wearing later this year.

COVERT CLOTH SUITS

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Kintsugi, The Japanese Art of Repair

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Earlier this month, Dartmouth professor and labor economist David Blanchflower published a study on the statistical relationship between well-being and age. Using data from 132 countries, Blanchflower found that people often become increasingly miserable as they head into their 40s. Colloquially known as the mid-life crisis, economists represent this trajectory with an inverted U-curve (for those who aren’t mathematically inclined, such as me, this is shaped like a “frowny face”). This pattern has been long known to psychologists, philosophers, and mystics, but Blanchflower found the exact age when the average midlife crisis peaks: 48, give or take a year depending on some conditions. “The curve’s trajectory holds true in countries where the median wage is high and where it is not, and where people tend to live longer and where they don’t,” he writes. The good news is that, according to science, things indeed get better. After age 48, people slowly start to find contentment.

Why is this? Some suggest this statistical pattern is hardwired into our biology. A 2012 study of chimpanzees and orangutans found that our closest evolutionary ancestors also fall into middle-aged ruts. Theirs tends to peak at the age of 30, which closely traces along the human timeline (a little past the midway point for life expectancy). The study’s methodology, however, is questionable at best. Accurately measuring happiness in humans is notoriously tricky, so you can only imagine what it’s like for great apes. “Each ape has several keepers, and every keeper was asked to assess the psychological well-being of their particular animal using a short questionnaire,” explains co-author Andrew Oswald. Among the questions, keepers had to answer: “If you were that animal, how happy do you think you would be on a scale of 1-7?” (I found this question to be so hilarious, it briefly relieved me from my miserable existence).

Economists don’t yet know why life gets better after age 48, but they have a few ideas. It could be that people learn to quell their unreasonable aspirations after mid-life, as well as adapt to their strengths and weaknesses. They may learn to compare themselves less to others or appreciate their remaining years as similar-aged peers pass on. A more straightforward explanation could be that the population sample at the end of the age spectrum is biased. Happier people tend to live longer, so the inverted U-curve simply reflects who has managed to stick around.

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