You’ve heard the phrase a million times: “You can have any color as long as it’s black.” In his autobiography My Life & Work, Henry Ford claimed he told his management team in 1909 that, going forward, his best-selling Model T would only be available in one color. But for the first few years of its production, from 1908 to 1913, it wasn’t available in black at all, but rather bullet gray, dark green, midnight blue, and fire engine red. The all-black change didn’t happen until 1914, with the outbreak of World War One. Ford switched to black because of the paint’s low cost, durability, and faster drying time. Paint choices were determined by the chemical industry, which at the time was affected by dye shortages and new nitrocellulose lacquer technologies. The decision had more to do with economics than style.
Cars back then were painted using a process called japanning, which today would be known as baked enamel. “It was first used in the mid-1800s for decorative items imported into America,” says Model T restorer Guy Zaninovich. “A piano has a shiny black surface that almost looks like plastic rather than paint because it’s done with the japanning process. It leaves a tough and durable surface.” Japanning also dries quickly, which was important to the efficiency-obsessed Ford. His plants produced as many as 300,000 cars per year, at a time when competing automakers had a combined production of about 280,000 cars, so shaving minutes off each car’s production time was critical. The catch? Japanning was only available in black. “If japanning worked in hot pink, all Model T’s would have been hot pink,” Zaninovich joked.
The history of the Model T is just one of the many strange stories of why certain things come in specific colors. Suits, for example, mainly come in navy and gray because, back in the Regency period, men wore navy coats with cream-colored breeches. Regency blue eventually gave way to Victorian black by the mid-19th century, but the norm for wearing contrasting trousers remained. The suit, as defined by a coat worn with matching trousers, wasn’t typical in London until the end of the 19th century. Until then, the suit was only worn for sport and leisure, mostly in the countrysides. No proper gentleman would ever wear it to town.
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