New Space for Refined Casualwear

The loss of the coat-and-tie uniform in the last fifty years has meant more than the loss of formality. It’s made it harder for men to know how to dress. The brilliance of traditional tailoring is that anyone can look good in a suit – provided you have a reliable tailor and are willing to follow some simple rules. But as dress codes have broken down and people everywhere are dressing more casually, it’s become harder and harder to wear tailored clothing. The New York Times tells us that we live in a more liberated world where people can dress however they want – swapping clothes in and out as freely as their emotions swing – but I’ve argued that things are nearly just as constrictive as they were in the 1960s. It’s just that instead of hard written dress codes, we have softly coded dress norms – things that define how men should dress, but are never spoken of and can only be understood through inference.
I think this is why so many men have a hard time figuring out what they want to wear. They find suits and sport coats too formal; Americana and workwear too rugged; designers such as Dries and Margiela too avant-garde. Yet, they also know that an oxford button-down worn alone with flat front chinos lacks verve. Casualwear can be frustrating because it’s nebulous – it’s more about dressing according to emotions, rather than rules, and a lot depends on your personality and lifestyle.
In the last few years, however, I’ve noticed a new space emerge for guys who want a more casual version of classic style. I think of it as reinvented Italian sportswear. Think of Stoffa’s made-to-measure bomber jackets, which are designed to be worn with tailored trousers in lieu of a sport coat. Or Eidos’ range of textured Arans with interesting necklines, unconstructed topcoats, and lounge-y cardigans. Similarly, Camoshita has remixed Italian style and Ivy classics for men who want something contemporary, refined, and smart.
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