No Man Walks Alone’s Spring Sale

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Every season, I find myself wanting at least a few things from No Man Walks Alone (a sponsor on this site, although I pay for all my purchases at full price like everyone else). The store has an impressive selection covering a range of styles, from Japanese workwear to Neapolitan tailoring to contemporary minimalism. But a lot of the stuff comes together in a way that works for guys who appreciate classics without wanting to look like they’re in repro, as well as contemporary clothes without seeming overly trendy. Greg, the shop’s founder, used to work as a senior investment banker at UBS, where he had to wear a coat-and-tie. I appreciate that he has a better eye for tailoring than more casual shops, but also a more stylish take on casualwear than most traditional clothiers. 

For the next three days, they’re holding an early spring sale, where you can take 20% off any full-priced item with the checkout code SPRING20. They also have some deeply discounted stragglers left in their winter sale section, although the code doesn’t stack. Here are five things that I think are particularly notable right now: 


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How to Wear Tailoring for Spring

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A few months ago, L Brands, formerly known as The Limited, shuttered all 23 of their Henri Bendel stores, including their Fifth Avenue flagship in New York City. Founded in 1895, the luxury womenswear retailer was the first in many categories — the first retailer to hold a fashion show, the first retailer to hold semi-annual sales, and the first retailer to carry Coco Chanel’s line in the United States. On their website, they also took credit for discovering Andy Warhol, who they hired early on as an in-house illustrator.

Henri Bendel’s profits, however, have been dipping for years as the upscale retailer struggled to find footing against online behemoths such as Net-a-Porter and FarFetch. Last September, when they finally announced that they would close all their locations by the end of January, The New York Times contacted Mark Cho of The Armoury to see how his brick-and-mortars have been able to thrive in this economy. Mark said it came down to people — having personal relationships with customers and hiring sales associates who know The Armoury’s products. “For some luxury brands, the customer comes in and knows exactly what he wants, and the salesperson is just a vending machine,” Mark said. “The Armoury has no aspiration to be a big brand.”

Some of their success can also be chalked up to how they make classic men’s style feel relevant, especially to a new generation of men who didn’t grow up wearing a coat-and-tie. Their clothes are traditional and sophisticated, but they don’t reach for the same tired tropes about luxury clothing and class pedigree. They’ve also done an impressive job of pulling together small makers, such as Ring Jacket, Carmina, and Liverano & Liverano, before these names became common reference points for menswear enthusiasts. I can’t tell you how many bespoke tailors have told me about clients who ask for curvy, Florentine quarters – no doubt because of The Armoury’s influence. 

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On Nostalgia and Raincoats

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Before nostalgia was considered sweet sentimentality, it was thought of as a mental disorder similar to paranoia. In the late-17th century, a medical student named Johannes Hofer coined the term to describe a set of peculiar anxieties he observed in Swiss mercenaries fighting abroad. Symptoms included melancholy, loss of appetite, and an intense longing for bygone times. Initially, nostalgia – from the Greek nostos, meaning homecoming, and algos, meaning pain – was mostly associated with soldiers. The Swiss military even forbade the playing of a particular milking song, Khue-Reyen, for fear that it would lead to desertion or suicide. But soon doctors found other people afflicted with the mania: newly arrived immigrants, children sent off to the countryside for nursing, and women who were forced into domestic servitude. 

Until the turn of the 20th century, the Western medical community came up with all sorts of strange remedial measures for nostalgia. Among the many dubious cures were using leeches, purging stomachs, and even shaming the condition out of patients. During the American Civil War, a military doctor named Theodore Calhoun thought nostalgia was a symptom of the weak-willed and unmanly. In a paper titled “Nostalgia as a Disease of Field Service,” which was read before a medical society, he maintained that “battle is to be considered the great curative agent of nostalgia in the field,” for men would find themselves with a clearer mind after having survived an onslaught. In her book Homesickness: An American History, Susan J. Matt recalls this passage from Calhoun’s stunning lecture, where he recommends public ridicule as a cure:

Any influence that will tend to render the patient more manly will exercise a curative power. In boarding schools, as perhaps many of us remember, ridicule is wholly relied upon and will often be found effective in camp. Unless the disease affects a number of the same organization, as in the case narrated above [Dr. Calhoun is referring to a case in which there is something of an epidemic of nostalgia in a particular regiment – where “nearly all who died were farmers” – before he came to its rescue], the patient can often be laughed out of it by his comrades, or reasoned out of it by appeals to his manhood.

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A Relatable Casual Uniform

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In a firm-wide email sent Tuesday, the top-brass at Goldman Sachs told employees they’re loosening the company’s fashion standard. Historically known as a white-shoe investment bank, Goldman Sachs will be joining the Silicon Valley crowd by allowing its 36,000 employees to shed their coat-and-tie uniform and put on more casual attire. This shift would have been inconceivable thirty years ago when bankers relied on sober suits to earn their clients’ confidence. But as Goldman Sachs CEO David Solomon wrote in the memo, workplaces today are more casual and he wants to accommodate a younger workforce. One Goldman Sachs employee told GQ yesterday the firm’s dress code has actually been loosening for years. Still, the person noted, “all the men are psyched." 

So if bankers no longer wear banker stripes, what should they wear? The email didn’t specify. The management only said they want employees to dress in a manner that accords with the company’s and clients’ expectations (whatever that means). "We trust you will consistently exercise good judgment in this regard,” they wrote ominously. “All of us know what is and is not appropriate for the workplace." 

This is the problem with modern dress codes. Hard-written rules have been replaced by softly coded norms, which leaves many confused on how they’re supposed to dress. Are grey flannel trousers too dressy? Are sneakers too sloppy? What should I wear for the meeting or office party? When the accounting firm Crowe Horwath gave up on the coat-and-tie a few years ago, they had to film a video explaining what was not acceptable. 

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Five Style Tips from Drake’s Lookbook

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For many men of my generation, who grew up in the 1980s and ‘90s, our first introduction to classic style was at a Ralph Lauren store. That’s where we fell in love with things such as sporting tweeds, chambray work shirts, and the chalky hand of ancient madder. Ralph Lauren didn’t invent these things, of course, but they presented them in a way that felt sexy. Brooks Brothers has been many things, but it has never been sexy. 

In some ways, Drake’s is doing that for a younger generation, albeit at a much smaller scale. As the brand has expanded beyond just accessories, taking on tailoring and sportswear, it’s been able to present a fuller vision of how classic style can be worn today. These lookbooks have become incredibly popular in recent years, often getting posted on sites such as Reddit’s Male Fashion Advice within minutes of their release. And much like how Ralph Lauren helped translate classic style for me, I think Drake’s is putting a new spin on the language. Instead of showing pinstripe suits in luxuriously paneled offices, with decor reminiscent of an expensive lawyer’s sanctum, they feature softer takes on classic menswear in more relatable environs. Tweeds and duffle coats are shown being worn at university campuses, seersucker suits in Southern diners, and brushed Shetlands on moss-covered, rocky shores

This season, the team went to Lanzarote, one of the seven main Canary Islands located just off the coast of Morocco. It’s a short four-hour plane ride from London, making it a popular fly-and-flop destination for vacationing Brits (many retreat there for some much-needed winter warmth). But for Drake’s, the subtropical archipelago was also an excellent solution to a real problem. How do you shoot a spring/ summer lookbook in the middle of January, when it’s snowing in London? To show their collection in a warmer clime, they headed to the one place known as the “Island of Eternal Spring.” 

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How Workwear Stores are Evolving

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For much of the 20th century, men’s media was about general interest publications giving readers the information they needed for “right living.” They told men how to dress for the office, grill meat on weekends, and mix delicious cocktails for after-dinner parties. As Cathy Horyn once wrote, “almost no one cares about this sort of thing anymore.” Online, audiences can easily find communities that share their specific interests and advertisers can target people more closely than ever before. It’s no longer enough for a publication to just say it’s “for men.”

This is Will Welch’s challenge at GQ. Welch was recently promoted to Editor-in-Chief at the magazine, replacing Jim Nelson, and while GQ isn’t losing money, it’s lost some cultural relevancy. To get readers to return, Welch promises to make GQ to be about more than just telling men how to match pocket squares with ties. This month’s music-themed issue, for example, covers Frank Ocean and dives into John Mayer’s Visvim-heavy wardrobe. And when Welch headed Conde Nast’s smaller, but edgier, GQ Style title, he featured the romantically styled designer Haider Ackermann, cult-favorite streetwear label Noah, and Gauthier Borsarello’s private Paris showroom, which is full of vintage inspiration. With Welch now at the top of GQ’s masthead, we can expect something similar between the main magazine’s covers. 

“Instead of dictating what’s good and what’s bad from some sort of imaginary mountaintop, if we can be meaningfully participating in a community of people – helping to elevate and tell the stories of the people who we think are doing really exciting things – to me that is a higher calling than, ‘don’t wear those pants, wear these pants,’” Welch told Business of Fashion. “If you try to be everything to everyone, you end up not being much of anything to anyone. So we’re making GQ less a big tent and more the only place to go when you want a rich, intelligent, and transportive plunge into all the stylishness the world has to offer.”

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The Other Kind of Cashmere

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Danish explorer Peter Freuchen stood like an arctic bear when he was photographed alongside his wife in 1947. The image, shown above, made its way around the internet some years ago because of Freuchen’s magnificent outfit. Freuchen, already a giant of a man, was wearing a Sasquatchian sized fur coat – single-breasted, nearly ankle-length, with a collar so tall that it almost cleared his bald head. His wife, who was more typically dressed for the occasion, did not look amused. 

Freuchen was a real-life Most Interesting Man in the World. He was a writer, an arctic explorer, and a resolute anti-fascist. During the Second World War, he fought Nazis as part of the Danish Resistance and once gave Triumph of the Will director Leni Riefenstahl the finger at a film premier. But it wasn’t the Nazis who almost killed him – it was snow. Throughout his life, Freuchen took many 1000-mile dogsled journeys across Greenland’s northernmost tundra. During one of those arctic adventures, however, he found himself caught in a particularly bad blizzard. 

Hoping to wait out the storm in a snowbank, he buried himself beneath the ground’s surface, only to find that the snow above him was swiftly swirling around and turning into a thick layer of ice. Before long, Freuchen was encased in what was a frozen tomb. Quickly losing strength, he struggled for hours trying to claw his way out using nothing but his bare hands and some frozen bearskin. Freuchen had all but given up when he got an idea, which he details in his autobiography Vagrant Viking

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Seven New(ish) Brands I’ve Been Watching

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In an interview with The Telegraph, Patrick Grant of Norton & Sons and E. Tautz once described fashion as being an “ever-moving feast.” I often find that the quick-paced nature of fashion – where things are constantly being created and destroyed – makes the field endlessly interesting. There’s always something new, something different, something to talk about. And while my taste in tailoring leans classic, I like casualwear that’s a bit more progressive and experimental.

For the past few years, I’ve been doing these annual posts where I roundup new brands. To be sure, not all of them are actually new – many have been around for years – but they’re new to me. Here are seven labels I recently discovered. And while not all of them sell things I’d personally wear, I find them inspiring in some way. For more of the same, you can see previous years’ posts herehere, here, and here.


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Finding the Perfect Flannel Shirt

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Kiya Babzani, co-owner of the specialty denim empire Self Edge, is mostly hush about who patrons his stores, but he shared as story once of the most unlikely of customers. One day he received an order for a few things from Flat Head and Iron Heart. Having run the credit card a few times and getting the charge declined, he became suspicious of fraud. So he looked at the customer’s delivery information – Owenscorp in Paris – and reached out. “Oh it’s for Rick,” the buyer explained. “Sorry if the credit card didn’t go through. He wants these things sent to his studio." 

Rick, of course, refers to Rick Owens, who is reverently known to his fans as the “Lord of Darkness.” His clothes are masterpieces in terms of pattern making, far surpassing anything you’d find on Savile Row, but they’re cut for the clinically underweight. The shoulders are narrow, sleeves tiny, and chests tight. If you can somehow muscle your way into his clothes, however, they become beautiful, black coiling sculptures. Owens drapes and twists materials such as beaten lambskins and silky cottons to create garments that look like they’re decaying monastic robes in some space-age Brutalist future. 

What brought Rick Owens to Self Edge? The thing that unites almost every American clothing experience: the hunt for the perfect flannel shirt. Owens found his in the form of a red buffalo check flannel from Iron Heart, but then lost it a year later. His assistant emailed Kiya again, asking if he had another (“it’s his favorite,” she pleaded). Kiya didn’t, but found the same model in blue. "No worries, just mail it. We’ll dye it,” she replied. Of course, that’s impossible. Once a check has been made, you can’t change it into a different color because the yarns have already been woven. But who’s going to question Rick Owens’ garment making techniques – or deny him of his favorite flannel?

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How Tempo is Changing Fashion

Yesterday marked the beginning of a new year on the Gregorian calendar. While seasons and days have their natural demarcations, the division of years is a totally artificial, man-made boundary. Humankind needs some way to clear the books and start a new ledger; somehow we have jointly decided that the time to do this is the turning of the new year, and that this happens on an agreed-upon day in the dead of winter. The Earth recognizes no particular difference between Tuesday and Monday, but by now billions of new year resolutions have been made, some already broken. This year, we tell ourselves, will be the year that we become better versions of ourselves. 

Fashion, too, reinvents itself on a schedule. Every year brings new clothes, new trends, and even new companies. 2019 will offer hundreds of options for every imaginable item that could be in a closet, each evolution differing from its predecessor only by a matter of degrees. Hanes is for basics. American Apparel is Hanes, but pornographic. Everlane is American Apparel, but celibate. Entireworld is Everlane, but cultish. 

Though the market drowns in options, and the stream of fashion moves ever quicker, the average consumer does not navigate the twists and torrents of the entire industry. Instead, they find direction from just a handful of companies. And what matters is not the passing of seasons or the deluge of new releases, but rather how each company organizes those releases that affect our perception of time – and, relatedly, style.

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