The La Dolce Vita Look in London
It seems crazy to open a brick-and-mortar in today’s retail environment, but Jake Grantham and Alex Pirounis recently took their chances with their new store, Anglo Italian. It’s located in the Marylebone area of London, a small residential district mostly characterized by its Georgian townhouses. As Mayfair rents have increased, a lot of commerce has moved to districts such as this one. This is the same neighborhood where you’ll find Trunk Clothiers, English Cut, and Monocle’s offices.
The name Anglo Italian obviously reflects the shop’s aesthetics – a somewhat modernized version of a mid-century style, when the Italians used to look to the English for their cues – but it’s also reflective of Jake and Alex’s personal backgrounds. Jake, a native Londoner, worked for a while on Savile Row and then Drake’s. Alex, on the other hand, was born in Biella, Italy, and got his start at Kiton (his father, incidentally, has also worked at Loro Piana and Zegna his whole life). Both met when they were employees at The Armoury, which is how most readers probably know them. Their faces have shown up often on style blogs.
When I spoke to Jake this past May, just a few weeks before the store’s opening, I asked him if he was worried about the apparent slowdown in Italian tailoring. It seems forever ago when people were obsessed with Neapolitan shoulders and unstrapped double monks. The landscape today for men’s style is a lot more decentralized – with people dabbling in designer clothing, streetwear, workwear, and classic tailoring.
Keep reading