
Men’s style had it rough in the 1970s. Sometimes referred to as the decade taste forgot, the ‘70s was characterized by tight shirts, bellbottom trousers, and the piles unrotting synthetics that will probably outlast this civilization. The clothes of that age, as well as the lifestyles, were as lurid as they were chaffing.
Not everything was terrible, however. What decade is better defined by corduroy sport coats and shearing collar jackets? Or those puffer vests that eventually peaked in the ‘80s? For as many companies that made flashy, disco-inspired clothes, there were just as many that relied on simpler, rugged charms.
One of those was Rocky Mountain Featherbed, which was founded in the Cowboy State of Wyoming by Francis “Cub” Schaefer. RMFB specialized in down-filled outerwear with Western-style yokes, which became popular with skiers and ranchers across the American West. These were worn during the days when Colorado ski instructors were still likely to be seen in cowboy hats. Unfortunately, after a decade of success, the company went bust in the ‘80s and Cub lost control of his label to bankers.
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