
I found this photo on a friend’s Twitter feed last year. It’s from 1985 and shows the old Holliday & Brown shop in London. For those unfamiliar, Holliday & Brown was a legendary English tie-maker back in the day, although they also made shirts and dressing gowns. Here, one of their customers is being fitted for an ancient madder gown, with a sales associate showing what the sleeves will look like once they’re shortened.
I’ve been wanting an ancient madder gown ever since. Soft and chalky, I imagine wearing one would feel like you’re wrapped in a thin suede. Unfortunately, it seems they’re are no longer available today – at least in the kind of dusty, muted prints you see above.
Some years ago, scientists found that two of the three dyes used to make madder caused cancer in rats. Which meant, when printers dyed their silks and dumped the solutions out to disposal plants, they risked getting carcinogens into water supplies. They never found a way to filter out those chemicals, so the dyes were banned and replaced with synthetics. Today, only the third dye (indigo) remains in its original form.
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