Is it possible to be this excited about socks? Ten years ago, garishly designed “fun socks” were a mark of bad taste – like the hosiery equivalent of novelty ties. For years, I’ve stuck to solid-colored navy dress socks and simple, gray, athletic cotton-socks out of fear of seeming too whimsical. Too many suits in the late-aughts were ruined by screamy colors peeking out from beneath the cuffs; too many casual outfits accessorized with something that said “bacon” or “beer.”
In the last couple of years, however, I’ve opened up to the idea that socks can be fun, but still in good taste – socks don’t have to be so pedestrian. I really like Anonymous Ism’s socks, for example, which can be cheerful without being contrived. Wigwam has terrifically slubby camp socks. Chup has some of the best Fair Isles. Last month, I also picked up a couple of pairs of American Trench’s wool-silk boot socks, which are subtly flecked like Donegal tweed. And they may just be my favorites of all.
American Trench is one of the many young companies today promoting American manufacturing. They started as a Kickstarter campaign for contemporary styled, single-breasted raincoats. “We didn’t want to offer early supporters branded t-shirts, so we made a small line of socks,” says Jacob Hurwitz, the company’s founder and designer. “Since our launch, that part of the business has really grown, especially on the wholesale side. About 80% of our sales volume now is made up of accessories, such as socks, hats, gloves, and scarves.”
Keep reading