Löf & Tung is Pretty Swede

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Looking back, it’s almost comical how men used to buy footwear. Ten years ago, if you wanted a pair of well-made shoes and couldn’t afford any of the better-known brands, you had three options. Scour eBay for something gently used; try one of the lesser-known labels from an overseas shop (and pray they fit); or call Allen Edmonds’ store in Wisconsin for discounted factory seconds (an industry term for shoes that didn’t pass quality controls). Back then, getting a pair of shoes fell into the old engineering line, “good, fast, cheap … pick two.” Whatever you’d save in money, you’d spend in time. 

Today, the entry-level side of the market has exploded. It’s not terribly hard to get a pair of well-made shoes now for less than what you’d pay for something made in Northampton. And you don’t have to spend a lot of time doing it. Brands such as Meermin, Bow Tie, Cobbler Union, Carlos Santos, Paul Evans, Jack Erwin, Kent Wang, and Beckett Simonon sit in the same space previously occupied by only Allen Edmonds and some obscure names. Allen Edmonds also now has a dedicated online store for their factory seconds, so you don’t have to call their Wisconsin location and hunt for photos of the models online, like some kind of Senior Research Fellow on Frugality.

Yesterday saw a new entrant into this competitive market. The Swedish shoe store Skoaktiebolaget (a sponsor on this site, although this is not a sponsored post) debuted their in-house label, Löf & Tung. The name comes from the company’s two co-founders, Patrik Löf and Daniel Tung. “In Swedish, Tung means heavy and Löf means leaf,” says Patrik. “Daniel and I are very different in some ways, and the company’s name reflects this. Tung stands for stability and having a foundation, whereas Löf represents fickleness, unpredictability, and always being on motion.” If you look closely at their logo, you can see the ampersand has been cleverly modified to form the letters LT. 

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Same Clothes, Different References

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Classic men’s style can be a strange topic at times. While mainstream fashion publications are obsessed with who’s wearing what, this corner of the world is often just interested in clothes. Nothing about the musicians or actors that make a look compelling – celebrity itself is shunned. When culture or history comes up, it’s still often about the clothes themselves. Like how Queen Victoria once visited the HMS Blazer, a frigate in the British Navy, and the ship’s captain dressed the crew in dark blue double-breasted jackets. To make them look a bit smarter, he had the jackets decorated with bright brass buttons. Hence how we get the term blazer. 

Which is why Jason Jules is such a rare figure. Although he’s clothes mad like the rest of us, I think of him as being more interested in culture than clothes alone. In the late ‘90s, he started his career as a club organizer and promoter, before moving on to be a public relations rep for artists such as Jamiroquai, Des’ree, and King Britt. Later, he wrote for publications such as i-D, Inventory Magazine, and Dazed & Confused, then did brand consulting for Levi’s, A Bathing Ape, and Nike. Readers here will probably recognize him as the face in many of Drake’s lookbooks (he also once walked the runway for Paul Smith). While Jason can talk about clothes, he’s more likely to make the connection between the things we wear and contemporary influences.

Later this month, he’s also debuting his film, A Modernist. It’s an hour-long feature on the legendary London clothier John Simons, sometimes referred to as the patron saint of English Ivy. John Simons is one of those rare retailers that serves as a cultural gateway for many people – if the shop carries it, it’s considered good. Since the ‘50s, they’ve specialized in things such as button-down collars and Baracuta Harringtons, which they’ve sold to everyone from businessmen to mods to skinheads (the non-racist kind). A Modernist is not just about the shop and its clothes, but also the cultural attendants that came with them. 

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Dressing for Your Complexion

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In their guide Perfumes, widely considered the bible on the subject, Luca Turin and Tania Sanchez answer some commonly asked questions about fragrances. One was whether scents change according to the wearer’s personal chemistry. “For a long time, Luca believed the answer to be absolutely no,” writes Sanchez. “And that all assertions to the contrary were marketing ploys designed to make the average person feel uniquely addressed and bonded to the product, as if perfume were like a mood ring or shrink-to-fit jeans, sensitive to the wearer’s medical history, soul, or waistline. There’s something to that; undoubtedly it makes us feel special to sigh and say, ‘I love this perfume because it works fantastically with my chemistry.’” 

Their full answer is a bit more complicated than that – scents do change a little with the wearer’s chemistry, but not really – which is how I feel about the neverending debate about whether you should consider your skin tone when choosing colors. You hear this all the time, especially among men who use bespoke tailors. They, after all, have an infinite number of choices between the different shades of blue. Supposedly, earthy hues work on some men, while others are better off with something warmer. 

Much of this actually comes from Carol Jackson’s 1987 book, Color for Men, which transported 1970s make-up theory for women into men’s wardrobes. For Jackson, people came in four seasonal colors. Wintery men are defined by their olive complexions, dark brown hair, and brown eyes. She said they should avoid lighter colored jackets, such as those in natural camelhair, since they give their skin a yellow cast. Instead, she encouraged them to wear dark suits, white shirts, and dark ties, which she claimed enliven their natural look. 

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The Perfect Cup of Coffee

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I don’t mean to turn this site into a lifestyle blog – my life isn’t exciting enough for that anyhow – but if other sites can talk about fancy wines, steaks, and cigars, I’d like to think I can do the occasional off-topic post on something more relatable. For the last six months or so, I’ve been obsessed with coffee.

Getting the perfect cup of coffee is a bit like getting the perfect cut in clothes. It’s a mix of subjective taste and exact science, but also an elusive thing that you never quite catch. I first became interested in coffee last fall, when coffee reviewer Ken Davids made me a cup while we chatted about his website. I’ve had good espressos before, but this was on another level. The even balance, noticeable bright notes, and clean aftertaste just made for a different experience. It was very enjoyable.

Before I left his office that day, Ken gifted me an Aeropress. It’s a strange plastic device that looks like it belongs in a high-school chemistry lab, sitting next to beakers and Bunsen burners. The Aeropress is … not pretty … but where it falls short in aesthetics, it excels in performance. The Aeropress gives a cleaner brew than a French press, is faster than your average drip method, and has incredible versatility. You can use it to make almost anything short of a proper espresso. Moreover, since you get to control every variable in the process – the size of your coffee grounds, the temperature of the water, and the immersion time – you can hone in on your version of the perfect cup of coffee.

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A Fisherman on Fifth Avenue

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The Compleat Angler is the book everyone owns, but no one has read. It’s the third most reprinted work in the English language, just after the Bible and Shakespeare. Written by an English tailor named Izaak Walton, it’s ostensibly about fishing, but fishing is just the hook to Walton’s deeper and more contemplative  mediations on all things pastoral. Between his practical instructions on how to be a better fisherman, Walton interleaved poems, song lyrics, illustrations, cooking recipes, and other diversions about nature. He believed that fishing was at once a sport, a social activity, and a spiritual experience – and by connecting with it, we could become better people. 

The thing to know about The Compleat Angler is that it was written during a time of tremendous upheaval. England was in the middle of its civil war; Oliver Cromwell had just executed the king; and the country was trying to set up its first Commonwealth. Walton, a staunch monarchist and devout Anglican, felt displaced, so he retreated to the countryside and sought refuge in fishing. He dreamed of the “Brotherhood of the Angle,” a group where men could set aside their political differences and unite through their shared appreciation of nature. This was transcendentalism before transcendentalism; a rejection of Hobbes’ Leviathan. It was a modest proposal that fishing isn’t really about catching fish, it’s about finding community and peace. As Walton puts it, to “go a-Angling” is to “study to be quiet.” One of my favorite passages from the book reads:

And for you that have heard many grave, serious men pity Anglers; let me tell you, Sir, there be many men that are by others taken to be serious and grave men, whom we condemn and pity. Men that are taken to be grave, because nature hath made them of a sour complexion; money-getting men, men that spend all their time, first in getting, and next, in anxious care to keep it; men that are condemned to be rich, and then always busy or discontented: for these poor rich-men, we Anglers pity them perfectly, and stand in no need to borrow their thoughts to think ourselves so happy. No, no, Sir, we enjoy a contentedness above the reach of such dispositions […]

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New Space for Refined Casualwear


The loss of the coat-and-tie uniform in the last fifty years has meant more than the loss of formality. It’s made it harder for men to know how to dress. The brilliance of traditional tailoring is that anyone can look good in a suit – provided you have a reliable tailor and are willing to follow some simple rules. But as dress codes have broken down and people everywhere are dressing more casually, it’s become harder and harder to wear tailored clothing. The New York Times tells us that we live in a more liberated world where people can dress however they want – swapping clothes in and out as freely as their emotions swing – but I’ve argued that things are nearly just as constrictive as they were in the 1960s. It’s just that instead of hard written dress codes, we have softly coded dress norms – things that define how men should dress, but are never spoken of and can only be understood through inference. 

I think this is why so many men have a hard time figuring out what they want to wear. They find suits and sport coats too formal; Americana and workwear too rugged; designers such as Dries and Margiela too avant-garde. Yet, they also know that an oxford button-down worn alone with flat front chinos lacks verve. Casualwear can be frustrating because it’s nebulous – it’s more about dressing according to emotions, rather than rules, and a lot depends on your personality and lifestyle. 

In the last few years, however, I’ve noticed a new space emerge for guys who want a more casual version of classic style. I think of it as reinvented Italian sportswear. Think of Stoffa’s made-to-measure bomber jackets, which are designed to be worn with tailored trousers in lieu of a sport coat. Or Eidos’ range of textured Arans with interesting necklines, unconstructed topcoats, and lounge-y cardigans. Similarly, Camoshita has remixed Italian style and Ivy classics for men who want something contemporary, refined, and smart. 

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Finding the Perfect Rain Boots

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There’s a famous story about Sir Edmund Hillary and sherpa Tenzing Norgay’s boots, which they commissioned a year before their ascent up Mount Everest. Back in the 1950s, mountaineering boots were often cumbersome. Many were bulky and heavy, made of thick deerskin leather, and some even came up to the wearer’s thighs – not the kind of boots you’d want for the most challenging mountaineering expedition. So Hillary and Norgay approached SATRA, a British research and development center, about coming up with something that was lighter. As they knew then, a pound on your foot can feel like five pounds on your back. At least when you’re scaling a mountain.  

The resulting boots were made using mostly natural materials and some of Britain’s oldest shoemaking techniques. They featured a reverse welt to keep the melting snow from seeping into the boots, and a Tropal-leather insole to allow sweat to dissipate. The uppers were constructed from a Latex-coated glacé kid leather, which was chosen for its weight. Finally, for insulation, the interior cavity was filled with kapok, a natural hollow fiber (the boots had to be specially lasted in order to not crush the material). In the end, the boots weighed two and a half pounds lighter than what the Swiss had worn in 1952. They were the mountaineering equivalent Nike’s Flyknits, and no one who wore them got frostbite – a remarkable achievement. 

Few of us will ever face such conditions, let alone stand on top of the world like Hillary and Norgay, but there’s something satisfying about having the exactly right clothes for the weather. During the early weeks of spring, when the weather is stormy, that means a few things. A couple of raincoats for different levels of formality, some insulating sweaters, and a reliable umbrella that won’t invert at the slightest hint of wind. Finally, a pair of rain boots that you don’t mind mucking up. 

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Following Hardy Amies’ Advice

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Hardy Amies, the famed British designer who served as Queen Elizabeth II’s official dressmaker, loved to give dictums on how people should dress. In his 1964 book The ABC of Men’s Fashion, he declared men “should always buy the most expensive belt possible.” I suspect, however, this was because his eponymous label was selling expensive leather dress belts at the time. Three years before the book’s publishing, Amies launched his first full line of menswear. 

His logic was reasonable though. A well-made dress belt can last a long time, sometimes even decades. It’s often seen when your jacket is open, and more so when it’s off. Plus, in today’s world – which favors plain front, low sitting trousers – a good outfit cries out for some sort of belted rigging, as opposed to higher-waisted trousers that are designed for suspenders or side tabs. 

I’ve wanted a dark brown alligator belt for years, having fallen in love with them after seeing one on a tailor in Naples. When we met for lunch, he was wearing a soft-shouldered, olive checked sport coat and slightly tapered, gray tropical wool trousers, but it was the textured belt that literally and figuratively pulled everything together – a richly colored, dark brown alligator piece that gave the outfit some personality. Jesse at Put This On once described this as having “a point of distinction,” a term for details that elevate a prosaic outfit into something more stylish. “It’s easy to pile wild choice on top of wild choice, or conversely to make nothing but down-the-middle clothing decisions,” he writes. “To choose to demonstrate understated mastery and nonetheless show distinction is much more difficult.”

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Drake’s Takes on Prep for Spring

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One of the things I love about Drake’s is how they’re able to present classic clothes in a way that feels a bit fresher, a bit newer, without veering off into the bushes. This season, the company shot their spring/ summer lookbook in Charleston, South Carolina, where they’ve mixed their English ties and Italian tailoring with some of their favorite pieces from the heydays of American style. And at a time when prep feels beleaguered – sometimes dated, sometimes lacking in self awareness – Drake’s presentation makes me think, “oh yea, this stuff is pretty good.”

In an old post at Put This On, my friend Pete once wrote a great essay on what’s happened to prep. In the mid-2000s, “J. Crew sales were booming – critter shorts and tiny collared OCBDs abounded. Grosgrain enthusiast Thom Browne won a CFDA award and got his own line at Brooks Brothers. Ralph Lauren launched an over-the-top youthful prep brand allegedly named after Ralph’s dog, Rugby. Old prep labels such as Gant were resurrected, and Barneys stocked new, prep-riffing labels like Band of Outsiders and Benjamin Bixby. The author of the Official Preppy Handbook was writing a sequel.” 

Now in 2018, Rugby and Bixby have shuttered, Thom Browne is no longer at Brooks Brothers, and J. Crew and Ralph Lauren are struggling to find their footing. Even the term preppy feels pejorative again. It’s sticky and gross, referencing a sense of smugness, as well as the squeamishly elitist things we blissfully ignored ten years ago. Pete writes: “Prep implies privilege and inherited money; some of prep’s charm comes from the unquestioning self-confidence bestowed only by independent wealth. Today we still like our wealth obnoxious. But not smug or entitled.” To the degree prep feels relevant, it’s often through generic things that have simply become “clothes.” Flat front used to be preppy, but now they’re just common attire for everyday office workers. 

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The Doubly Odd Jacket

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There’s this old episode of Seinfeld I love. George becomes smitten with a charming brunette named Nina, who he meets for the first time while wearing Timberland boots. Convinced his thick soles hide the fact that he’s short, he commits himself to wearing the same Timbs every time he sees her – any situation, every situation, no matter how absurd. By the end of the episode, the two travel together to India to attend a mutual friend’s wedding. George, still committed to his ruse, paints his wheat Timbs black in a desperate attempt to make them look like dress shoes. And when Nina finally snaps, she spins around and dryly tells him: “You can take off those boots – everyone knows you’re five foot six.“

That’s how I feel about all these rules surrounding how you should dress for your body type. The pseudo-scientific ones about how shorter men shouldn’t wear such-and-such; heavier men should avoid these other things. Most seem like they’re about assuaging our insecurities, rather than having an effect on how we’re perceived.

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