Developing a BRIO House Style

There’s an old adage often passed around by men who use bespoke tailors: don’t stray far from the house style. And for good reason. The best tailors specialize in certain looks, which they’ve carefully perfected over the years. Just as you wouldn’t order French food at Nobu, you shouldn’t ask for an Italian jacket from an English tailor. Even if he or she is willing to make it for you, it probably won’t look very good.
Sometimes, however, under the right hands, straying works. Last year, George Wang at BRIO told me about a new project he’s been working on with Hong Kong tailoring house W.W. Chan. They specialize in clean, classic, British-influenced cuts, but are also a bit more flexible than other tailors in terms of what they’re willing to make.
For the last couple of years, George has been working with W.W. Chan to create a distinctive house style for his store. When I met up with him last January, he brought a sample jacket, which was maybe it in its third or fourth iteration. “You can’t just give a tailor a big list of changes,” said George. “You have to see how small changes affect the look here and there through each commission. Plus, tailors can be set in their ways, so it’s easier to make these changes in piecemeal steps.”