
In an old interview in the Wall Street Journal, Bruce Boyer once said it’s ironic “everyone thinks about luxury but real craftsmen are dying off.” And it’s absolutely true. Part of the problem is truly well-made things are often stratospherically expensive, which places them out of reach of most people. The other problem is that most of us rely on marketing literature for our understand of craft – and most of the time, that literature is put out by companies who have long abandoned traditional methods.
In footwear, for example, Goodyear-welt constructions are often touted as the Gold Standard. Alden says it’s “far superior to any other shoemaking method,” while Allen Edmonds says the “durability of a Goodyear-welted shoe is unmatched.” Dozens of other companies say similar things – “most reliable way to finish a shoe or boot” and such shoes “last longer than any other type of footwear.” This kind of information then gets propagated through online forums, blogs, and magazines.
For the bulk of his career, DW Frommer II has been arguing differently. An acclaimed American bootmaker, he has over forty years of bespoke shoemaking experience under his belt. He’s also an active member on various online forums – where he’s well-known for his prickly personality. He’s not exactly shy about sharing his views on things, but for all his arguing over the years, he’s also taught many people (including me) the meaningful difference between machine- and handmade shoes.
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