
A lot of men’s fashion today can be broken into two camps. On the one end, you have heritage (and heritage-inspired) brands that rely on the classics. On the other end, there are avant garde labels creating conceptually interesting – even if hard to wear – designs that break from the past. Ten C is a relatively new Italian outerwear company that sits between these two worlds – perfectly blending techwear with heritage, innovative fabrics with classic military design. Think of them as: Stone Island meets Nigel Cabourn.
Which makes sense, I suppose, given that the two founders, Paul Harvey and Alessandro Pungetti, are Stone Island and CP Company designers. The two are known for making very innovative, but also highly-wearable, contemporary Italian sportswear. Ten C is similar, but is a bit more approachable for the kind of guy who buys his casualwear from shops such as Unionmade and The Bureau Belfast.
The original concept for Ten C was simple: create a “forever collection,” which would be comprised of seven fall/ winter outerwear designs, made from the same fabric, but offered in four colors. And never do anything else – don’t change the collection, don’t introduce anything new. Just make things that will last and people can keep forever. In that collection was a belted snow smock, an M-65 jacket, and a fishtail parka (among some other things). You can hear Paul Harvey describe them here.
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