East Dane was introduced a few years ago as a sort of menswear side to ShopBop (a large, online emporium for women’s wear). Like their counterpart, East Dane has an equally big selection, ranging anywhere from minimalist fashion forward lines to more classic brands. Their focus is admittedly not that targeted, but if you sift through their inventory, you’ll be surprised at how many good things are carried here.
For the next few days, they’re holding their mid-season sale, where you can knock 25% off with the checkout code INTHEFAM25. The code also works on their sale section, which makes some items discounted as much as 93% (I almost bought this Master Piece backpack last night). Some notables I found:
Shoes: Loake is a great entry-level brand for well-made footwear. Their 1880 collection is made in the UK, Goodyear welted, and I think better looking than what you’d typically find at Allen Edmonds. In East Dane’s inventory, I particularly like these suede chukkas and Chelsea boots. For something more causal, check out Quoddy’s made-in-Maine moccasins, as well as the sneaker selection from Superga, Tretorn, and Chuck Taylors. These Flyknit-like trainers from the new upstart Athletic Propulsion Labs also look interesting, and there are some SWIMS overshoes on sale.
Outerwear: They’re pricey, but I love Ten C’s military-inspired outerwear. Created by two former Stone Island/ CP Company designers, they’re made from interesting technical fabrics and feature tons of great detailing (the fishtail parka, for example, has a shapeable hood). Also available: Mackintosh’s raincoats, the Japanese-revived Traditional Weatherwear brand (the original Mackintosh name), and a tan blouson from French Trotters.
Knitwear: Lots of textured knitwear from SNS Herning and Howlin’ of Morrison. These bubble-knit and Donegal sweaters would be a great way to add visual interest to a simple pea coat or waxed Barbour. Just be sure to size up on the SNS Herning, as they run slim. Also, Merz b. Schwanen’s henleys are nice when you want something a little more interesting than a t-shirt. I wear a long-sleeved one under leather jackets.
Bags: Some of my favorite brands for casual bags are carried here. Brooks England has a simple roll top, while Japanese lines Porter and Master Piece offer technically more interesting pieces. Apolis also has a simple market bag, which is great for trips to the farmers’ market. For something more rugged, check out JW Hulme’s leather briefcases and carryalls.
Sunglasses: Nice eyewear options from Persol, Ray Ban, Oliver People’s, and Illesteva. I wear these Ray Ban Clubmasters.
Chimala: A nice Japanese line for a sort of worn-in workwear look. The photos on East Dane’s site are terrible, so you’ll have to turn to J. Crew and Unionmade for better representation. I know this $400 pre-distressed chambray sounds absurd, but the detailing is great and with the discount code, the price is slightly less offensive. I bought one a couple of years ago and it’s one of my favorite casual shirts. Again, see J. Crew for better photos (and this post for more info about Chimala).
Drake’s: A nice, early discount on Drake’s ties, pocket squares, and scarves. Included are some nice grenadines and basic rep stripes.
Miscellaneous: Also worth checking out are the Gitman Vintage shirts (good for casual wear), Fox umbrellas, Onia swim shorts, and Our Legacy’s washed denim jeans.