One of the most incredible developments in menswear is how styles have become so globalized. Let’s take the most extreme and obvious case. If you look at “menswear” before the 18th century, you’ll see clothes made from silks and ornate patterns radiating with reds, yellows, and royal blues. Think, for example, of the court of Louis XIV. After the rise of the Second British Empire, however, men around the world changed into drab grey and navy suits. Everyone around the world wanted to (or in some cases had to) look British, and that meant adopting the tradition of suits - a uniform that stood in exact contrast to the colorful, elaborate clothes they used to wear.
Style continues to be globalized. The Scandinavians are doing prep; people in Hong Kong are doing British sartorialism; and the Japanese are doing everything under the sun. Less well known, however, are the Spaniards who do Italian sportswear.
On this front, there is Massimo Dutti. Inditex, the parent company of Zara, started this label in the mid-1980s. If you’ve ever been to Spain, you’ve probably seen this brand, as well as Zara, everywhere. As you can guess just from their business scaling, Massimo Dutti’s quality isn’t the best in the world. However, it’s also not terrible. They’re made from higher quality materials than what you would find at Zara, their construction is much better, and their cuts are also less trendy. Additionally, they’re competitively priced and can be great purchases if you’re on a tight budget, especially if you catch them when they’re on sale. For someone who just graduated college, this would be a great entry point into building a better wardrobe.
More interestingly, the line has a very distinct Italian flavor to it. You can see this most heavily in this season’s collection. The color palettes and casual elegance all feel very Italian. Check it out below and bask in all of its spring-summer inspiration (note the cargos and washed jeans). Oh, and I’ve included their FW10 collection behind the cut, just in case you didn’t get enough.
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- knock-around said: Needed some suits on a budget when I was living in Florence so I got 2 of Dutti’s. Probably the most bang for my buck I’ve ever gotten. They’re not the greatest quality, but they’re not the worst either and they fit great. Co-sign.
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