First Look: Cucinelli FW12


I’ve grown tired of the “hashtag-menswear” look - ill-fitting jackets with cropped pants, tight shirts, cutaway collars, and sockless, unbuckled double monks. I thought this was just something confined to Tumblr, but even the (younger) sales associates at some of my favorite stores in San Francisco are sporting this style now. It’s kind of depressing.

In any case, despite not liking the current trends, I still like the blogosphere’s designer darling, Brunello Cucinelli. Pictured here is their latest fall-winter lookbook, which was shot in some of Tuscany’s valleys. Unlike previous lookbooks, this one has been styled with a strong casual focus. Rather than have models wear sport coats with cargo pants, the men here are shown wearing down vests with jeans, parkas with chinos, and layers of knits over corduroys. Maybe Cucinelli has had enough of Pitti streetstyle photos as well.

Either way, a great collection and one that inspires a lot of casual style. Rather than trying to dress down a suit with running sneakers or wear sport coats and dress trousers with “fun socks,” I think men would do better by taking their cues from here.


  1. postponer reblogged this from dieworkwear and added:
    Cucinelli does it again...as dieworkwear notes it,...be worn...
  2. styleflux reblogged this from dieworkwear and added:
    Check out all the awesome looks in the ‘read more’ section
  3. didntmeantolaugh reblogged this from dieworkwear
  4. nostalgicmaverick reblogged this from dieworkwear and added:
    Beautiful winter colours, smart styling...interesting views
  5. alifesuited reblogged this from dieworkwear
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  9. crashntumble reblogged this from dieworkwear and added:
    I thought I was the only one annoyed by poorly tailored and/or fitting looks being labeled “menswear”
  10. oxfordclothandcanvas reblogged this from blazerbeams
  11. blazerbeams reblogged this from thenocoast
  12. supremecommissar reblogged this from dieworkwear
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  16. messrsrr reblogged this from dieworkwear and added:
    So refined…
  17. seefut reblogged this from dieworkwear
  18. monsterriffs said: you mean everything that How To Talk To Girls At Parties constantly hawks? i don’t understand wearing clothes that constrict one’s genitals, either … .